Powered by the Global Consumer Lab

How US Consumers Are Adopting Generative AI

Daily use of gen AI is becoming routine, but some mistrust lingers.

By Leah Johns, Natasha Sommerfeld, Joëlle de Montgolfier, and Florence Thienpont

Infographic

How US Consumers Are Adopting Generative AI
en
Authors
  • Headshot of Leah Johns
    Practice Director, Global Consumer Lab, Lisbon
  • Headshot of Natasha Sommerfeld
    Partner, Boston
  • Headshot of Joëlle de Montgolfier
    Practice Executive Vice President, Paris
  • Headshot of Florence Thienpont
    Senior Manager, Brussels
First published in dezembro 2025
Tags

How We've Helped Clients

A Beauty Company Enables Always-On Brand Acceleration

See more related case studies

A Personal Care and Cosmetics Brand Charts a Course for Sustainability

See more related case studies

A sweet new branding strategy

See more related case studies

Quer saber mais?

Ajudamos líderes do mundo todo a lidar com desafios e oportunidades cruciais para suas organizações. Juntos, criamos mudanças e resultados duradouros.

Contact Bain

How can we help you?

See all offices