As Covid-19 continues to spread and the human toll mounts, Americans are becoming increasingly concerned about the financial and health effects of the pandemic.
The most recent Bain/Dynata survey of US consumers, conducted March 16–19, finds that 84% of respondents are moderately or highly concerned about the health consequences of the outbreak—an 11-percentage-point increase over the prior week. The same survey found that 87% are similarly worried about the impact on their finances, a jump of 14 percentage points.
Nearly 90% of respondents indicated that they are taking at least one action in response to the crisis, including reducing their use of public spaces (50% within the past week), buying emergency food and supplies (44%) and purchasing hand sanitizer or masks (33%).
Karen Harris is managing director of Bain & Company's Macro Trends Group and is based in the firm's New York office.
Dynata provides first-party data for the Bain Consumer Health Index, including a nationally representative weekly sample of US adults that served as the underlying data for this analysis.