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      Global Machinery & Equipment Report

      No-Regrets Moves in Machinery: How to Evolve amid Vast Disruption

      No-Regrets Moves in Machinery: How to Evolve amid Vast Disruption

      Machinery and equipment companies are narrowing focus and increasing specialization to defend against dynamic forces.

      By Michael Staebe and Thomas Lustgarten

      • min read
      }

      Report

      No-Regrets Moves in Machinery: How to Evolve amid Vast Disruption
      en

      This article is part of Bain's Global Machinery & Equipment Report 2022

      Explore the report

      Dear Friends,

      We’re proud to introduce Bain & Company’s first Global Machinery & Equipment Report.

      The industrial machinery and equipment industry has reached a critical juncture. While the industry has never stood still, it’s undergoing the most fundamental evolution seen in years, and these changes will only accelerate over the next decade. Machinery and equipment executives are investing heavily in major transformation initiatives as they face a whirlwind of forces: digitalization and its implications for talent and workforce management; disruptions and reconfigurations of global supply chains; and the push for more sustainable operations and organizations that are more diverse, equitable, inclusive, and socially and environmentally conscious. The exact manifestation, timing, and impact of these trends will likely differ across the machinery industry’s various subsectors, creating a lot of uncertainty for management teams. And that uncertainty has only increased with the war in Ukraine inducing a humanitarian crisis that is rattling Europe and the world. Although the war’s impact on the machinery and equipment industry is not yet fully understood, it will likely affect every company in some way, from supply chain disruptions to rising material prices.

      We’re launching this report to highlight what industrial machinery and equipment players across the world are doing today in response to these dynamic forces, and to unpack the no-regrets moves they can take in the next two to three years to address them. The report’s objective is to translate what these big trends mean on a practical level for machinery companies and their leadership teams, with a focus on what we’re seeing in the market and how best-in-class companies are approaching individual elements of a much broader transformational agenda.

      Undoubtedly, the machinery and equipment company of the future will look much different. The report explores some of the most significant changes underway:

      • The traditional industrial conglomerate model is giving way to more focused and specialized businesses. All machinery and equipment companies are reevaluating their business portfolios, pruning in some areas while adding new capabilities and offerings in higher-growth segments, often through M&A. Machinery and equipment has also become one of the most attractive industrial sectors for private equity funds in recent years, delivering significant value.
      • In reshaping their portfolios, many machinery companies are revamping their approach to products and services. They will increasingly be anchored in comprehensive solutions (as opposed to single products), with integrated hardware, software, and service offerings. This trend touches each piece of the business and is fundamental to where the industry is heading, so you’ll see across the report how this will play out in different ways, including the technology shift and the movement toward advanced service models.
      • As their products and services evolve, more machinery and equipment companies will wield sustainability as a commercial differentiator. They have an opportunity to not only improve the sustainability of their own organizations and supply chains, but also to play a critical role in helping customers achieve their sustainability goals.
      • More companies will pursue “verticalization,” with offerings tailored to their most precious customer segments and solutions frequently codeveloped with customers.
      • Consequently, machinery companies are modernizing their go-to-market strategies, making them more systematic and guided by data.

      In order to pull all of this off, machinery and equipment companies are evolving their organizational models. Many of the leading companies are decentralizing. They’re making each business unit more accountable for developing strategy, driving innovation and high performance, and achieving successful outcomes, while headquarters plays more of a lean, supporting role. Many leadership teams are continuously experimenting with more modern, flexible operating models that make their companies more nimble.

      We’re seeing that many companies have already embarked on this transformation journey and are making progress. We look forward to discussing the report with you, and we’re interested in hearing your feedback and observations on the industry’s opportunities and challenges that lie ahead.

      • Acknowledgments

        This report was prepared by Michael Staebe, leader of Bain & Company’s Global Machinery & Equipment practice, and a team led by Senior Manager Andreas Strangfeld and Consultant Christian Grosselfinger.

        The chapters of this report were written by Bain Partners Adrien Bron, Magnus Burling, Trevor Cotton, Dave Crabbe, Lars Dingemann, Emmet Gaffney, Clark Herndon, Mattias C. Karlsson, Magnus Konberg, Sachin Kotak, Tamara Lewis, Torsten Lichtenau, Helen Liu, Thomas Lustgarten, Neil Malik, Amit Nagar, Anders Persson, Michael Richthammer, Pascal Roth, Michael Schertler, John Sequeira, Michael Staebe, Oliver Straehle, and Karl Strempel; Expert Partners Frank Lesmeister and Flavio Monteleone; and Associate Partner Maximilian Lanig.

        The authors wish to thank Bain Practice Executive Vice Presidents Andy Bankert and Martin Nilvall; Practice Vice President Suzanne Kumar; Partners Melchior Bryant, Greg Gerstenhaber, Deepak Jain, Moritz Vielhauer, and Rolf-Magnus Weddigen; Senior Manager Mads Balsig; Practice Senior Manager Amy Wall; DealEdge Product and Data Director Philippe Braeunig; Leila Kunstmann-Seik for her planning and marketing support; and Jeff Bauter Engel, Gail Edmondson, David Sims, Adam Jones, and Paul Judge for their editorial support.

      Read the Next Chapter

      The Hardware Paradox: Machinery Must Expand beyond Machines

      More from the report

      • Letter to Readers

      • Expanding beyond Machines

      • The Digital Solutions Future

      • Machinery as a Service

      • Selling Smarter

      • The Great Retooling for Sustainability

      • Building Sustainable, Resilient Supply Chains

      • Reshaping Portfolios via M&A

      • Rethinking the Post-Acquisition Playbook

      Read our Global Machinery & Equipment Report 2022

      Explore the full report Download the PDF
      Authors
      • Headshot of Michael Staebe
        Michael Staebe
        Partner, Munich
      • Headshot of Thomas Lustgarten
        Thomas Lustgarten
        Partner, Zurich
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      First published in maio 2022
      Tags
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