Skip to Content
  • Offices

    Offices

    North & Latin America
    • Atlanta
    • Austin
    • Bogota
    • Boston
    • Buenos Aires
    • Chicago
    • Dallas
    • Denver
    • Houston
    • Los Angeles
    • Mexico City
    • Minneapolis
    • Monterrey
    • Montreal
    • New York
    • Rio de Janeiro
    • San Francisco
    • Santiago
    • São Paulo
    • Seattle
    • Silicon Valley
    • Toronto
    • Washington, DC
    Europe & Africa
    • Amsterdam
    • Athens
    • Berlin
    • Brussels
    • Copenhagen
    • Dusseldorf
    • Frankfurt
    • Helsinki
    • Istanbul
    • Johannesburg
    • Kyiv
    • Lisbon
    • London
    • Madrid
    • Milan
    • Munich
    • Oslo
    • Paris
    • Rome
    • Stockholm
    • Vienna
    • Warsaw
    • Zurich
    Middle East
    • Doha
    • Dubai
    • Riyadh
    Asia & Australia
    • Bangkok
    • Beijing
    • Bengaluru
    • Brisbane
    • Ho Chi Minh City
    • Hong Kong
    • Jakarta
    • Kuala Lumpur
    • Manila
    • Melbourne
    • Mumbai
    • New Delhi
    • Perth
    • Seoul
    • Shanghai
    • Singapore
    • Sydney
    • Tokyo
    See all offices
  • Alumni
  • Media Center
  • Subscribe
  • Contact
  • Brazil | Português

    Select your region and language

    Global
    • Global (English)
    North & Latin America
    • Brazil (Português)
    • Argentina (Español)
    • Canada (Français)
    • Chile (Español)
    • Colombia (Español)
    Europe, Middle East, & Africa
    • France (Français)
    • DACH Region (Deutsch)
    • Italy (Italiano)
    • Spain (Español)
    • Greece (Elliniká)
    Asia & Australia
    • China (中文版)
    • Korea (한국어)
    • Japan (日本語)
  • Saved items (0)
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
  • Industries
    Main menu

    Industries

    • Aeroespacial e Defesa
    • Agronegócio
    • Química
    • Construção e Infraestrutura
    • Bens de Consumo
    • Serviços Financeiros
    • Healthcare & Life Sciences
    • Máquinas e Equipamentos Industriais
    • Mídia e Entretenimento
      Industries
      Mídia e Entretenimento
      • Media Lab
    • Metais
    • Mineração
    • Petróleo e Gás
    • Papel e Embalagens
    • Private Equity
      Industries
      Private Equity
      • Due Diligence
      • Exit Planning
      • Firm Strategy & Operations
      • Portfolio Value Creation
    • Setor Público e Social
    • Varejo
    • Tecnologia
    • Telecomunicações
      Industries
      Telecomunicações
      • Capital Expenditure
      • Telco Digital Transformation
    • Transporte
    • Turismo & Lazer
    • Energia & Renováveis
  • Consulting Services
    Main menu

    Consulting Services

    • Customer Experience
    • Sustainability
    • Innovation
    • M&A
    • Operations
    • People & Organization
    • Private Equity
    • Sales & Marketing
    • Strategy
    • AI, Insights, and Solutions
    • Technology
    • Transformation
  • Digital
  • Insights
    Main menu

    Insights

    • Industry Insights
    • Services Insights
    • Bain Books
    • Webinars
    • Bain Futures
    View all Insights
    Featured topics
    • Tariff Response
    • Artificial Intelligence
    • Thriving in Uncertainty
    • Executive Conversations
    • Macro Trends
    • M&A Report
    • Healthcare Private Equity Report
    • Paper & Packaging Report
    • Technology Report
    • CEO's Guide to Sustainability
    • CEO Insights
    • CFO Insights
    • COO Insights
    • CIO Insights
    • CMO Insights
    View all featured topics
  • About
    Main menu

    About

    • What We Do
    • What We Believe
    • Our People & Leadership
    • Client Results
    • Awards & Recognition
    • Global Affiliations
    Further: Our global responsibility
    • Sustainability
    • Social Impact
    • World Economic Forum
    Learn more about Further
  • Carreiras
    Main menu

    Carreiras

    • Trabalhe Conosco
      Carreiras
      Trabalhe Conosco
      • Find Your Place
      • Nossas áreas de trabalho
      • Equipes integradas
      • Estudantes
      • Programas e estágios
      • Eventos de Recrutamento
    • A Vida na Bain
      Carreiras
      A Vida na Bain
      • Blog: Inside Bain
      • Histórias de carreira
      • Nossas pessoas
      • Onde trabalhamos
      • Apoioao seu crescimento
      • Grupos de afinidade
      • Benefícios
    • Impact Stories
    • Nosso Processo Seletivo
      Carreiras
      Nosso Processo Seletivo
      • O Que Esperar
      • Entrevistas
    FIND JOBS
  • Offices
    Main menu

    Offices

    • North & Latin America
      Offices
      North & Latin America
      • Atlanta
      • Austin
      • Bogota
      • Boston
      • Buenos Aires
      • Chicago
      • Dallas
      • Denver
      • Houston
      • Los Angeles
      • Mexico City
      • Minneapolis
      • Monterrey
      • Montreal
      • New York
      • Rio de Janeiro
      • San Francisco
      • Santiago
      • São Paulo
      • Seattle
      • Silicon Valley
      • Toronto
      • Washington, DC
    • Europe & Africa
      Offices
      Europe & Africa
      • Amsterdam
      • Athens
      • Berlin
      • Brussels
      • Copenhagen
      • Dusseldorf
      • Frankfurt
      • Helsinki
      • Istanbul
      • Johannesburg
      • Kyiv
      • Lisbon
      • London
      • Madrid
      • Milan
      • Munich
      • Oslo
      • Paris
      • Rome
      • Stockholm
      • Vienna
      • Warsaw
      • Zurich
    • Middle East
      Offices
      Middle East
      • Doha
      • Dubai
      • Riyadh
    • Asia & Australia
      Offices
      Asia & Australia
      • Bangkok
      • Beijing
      • Bengaluru
      • Brisbane
      • Ho Chi Minh City
      • Hong Kong
      • Jakarta
      • Kuala Lumpur
      • Manila
      • Melbourne
      • Mumbai
      • New Delhi
      • Perth
      • Seoul
      • Shanghai
      • Singapore
      • Sydney
      • Tokyo
    See all offices
  • Alumni
  • Media Center
  • Subscribe
  • Contact
  • Brazil | Português
    Main menu

    Select your region and language

    • Global
      Select your region and language
      Global
      • Global (English)
    • North & Latin America
      Select your region and language
      North & Latin America
      • Brazil (Português)
      • Argentina (Español)
      • Canada (Français)
      • Chile (Español)
      • Colombia (Español)
    • Europe, Middle East, & Africa
      Select your region and language
      Europe, Middle East, & Africa
      • France (Français)
      • DACH Region (Deutsch)
      • Italy (Italiano)
      • Spain (Español)
      • Greece (Elliniká)
    • Asia & Australia
      Select your region and language
      Asia & Australia
      • China (中文版)
      • Korea (한국어)
      • Japan (日本語)
  • Saved items  (0)
    Main menu
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
  • Industries
    • Industries

      • Aeroespacial e Defesa
      • Agronegócio
      • Química
      • Construção e Infraestrutura
      • Bens de Consumo
      • Serviços Financeiros
      • Healthcare & Life Sciences
      • Máquinas e Equipamentos Industriais
      • Mídia e Entretenimento
      • Metais
      • Mineração
      • Petróleo e Gás
      • Papel e Embalagens
      • Private Equity
      • Setor Público e Social
      • Varejo
      • Tecnologia
      • Telecomunicações
      • Transporte
      • Turismo & Lazer
      • Energia & Renováveis
  • Consulting Services
    • Consulting Services

      • Customer Experience
      • Sustainability
      • Innovation
      • M&A
      • Operations
      • People & Organization
      • Private Equity
      • Sales & Marketing
      • Strategy
      • AI, Insights, and Solutions
      • Technology
      • Transformation
  • Digital
  • Insights
    • Insights

      • Industry Insights
      • Services Insights
      • Bain Books
      • Webinars
      • Bain Futures
      View all Insights
      Featured topics
      • Tariff Response
      • Artificial Intelligence
      • Thriving in Uncertainty
      • Executive Conversations
      • Macro Trends
      • M&A Report
      • Healthcare Private Equity Report
      • Paper & Packaging Report
      • Technology Report
      • CEO's Guide to Sustainability
      • CEO Insights
      • CFO Insights
      • COO Insights
      • CIO Insights
      • CMO Insights
      View all featured topics
  • About
    • About

      • What We Do
      • What We Believe
      • Our People & Leadership
      • Client Results
      • Awards & Recognition
      • Global Affiliations
      Further: Our global responsibility
      • Sustainability
      • Social Impact
      • World Economic Forum
      Learn more about Further
  • Carreiras
    Popular Searches
    • Agile
    • Digital
    • Strategy
    Your Previous Searches
      Recently Visited Pages

      Content added to saved items

      Saved items (0)

      Removed from saved items

      Saved items (0)

      Harvard Business Review

      The ways chief executive officers lead

      The ways chief executive officers lead

      Through analyzing interviews with 160 chief executives around the world, the authors identified five approaches to leadership, each with a singular focus: strategy, people, expertise, controls, or change.

      By Charles M. Farkas and Suzy Wetlaufer

      • min read

      Article

      The ways chief executive officers lead
      en

      The full version of this article is available on Harvard Business Online (subscription required).

      The Idea in Brief

      Are you a new or aspiring CEO? Unfortunately,there’s no school for chief executives— only the school of experience. And you won’t be allowed many mistakes: Close to 50% of all CEOs are replaced within five years.

      How to beat those odds? Develop an explicit philosophy about how you can best add value to your company. Your philosophy determines which corporate areas receive most of your attention (strategic planning? R&D? recruiting?) and how you spend each day. It also influences the kinds of people and behaviors you value, including which decisions you make personally and which you delegate. Your most effective leadership approach may not be the one that best suits your personality—but it is the one that best meets your company’s needs.

      For instance, Richard Rosenberg, chairman of BankAmerica, spends the bulk of his time designing strict controls that help his company navigate in a highly regulated environment.

      By contrast, Gillette CEO Al Zeien ensures consistent execution of corporate goals in his geographically dispersed enterprise by personally conducting 800 performance reviews annually.

      No leadership approach can guarantee your success. But when you consciously select the most appropriate approach for your company, you provide the clarity, consistency, and commitment essential for leadership.

      Read the full article on Harvard Business Online.

      People and Organization
      Make your back office an accelerator

      Want better, cheaper back-office support? Don't cut, reconfigure.

      Read more
      Sales and Marketing
      Tuning into the voice of your customer

      Pay attention to customers, not customer statistics.

      Read more
      Consumer Products
      The art of developing leaders at Kraft

      Why Kraft has been such a prodigious producer of big cheeses.

      Read more
      First published in maio 1996

      How We've Helped Clients

      Voluntary Carbon Markets: A Bank Moves Early to Seize the Opportunity

      See more related case studies

      Supply Chain Security Mitigates a Sovereign Wealth Fund’s Construction Disruptions

      See more related case studies

      Inspiring retail employees to think and act like owners

      See more related case studies

      Quer saber mais?

      Ajudamos líderes do mundo todo a lidar com desafios e oportunidades cruciais para suas organizações. Juntos, criamos mudanças e resultados duradouros.

      Bain Insights. Our perspectives on critical issues global businesses face in today's challenging environment, delivered monthly.

      *I have read and understand Bain’s Privacy Notice.

      Please read and agree to the Privacy Policy.
      Bain & Company
      Contact us Sustainability Accessibility Terms of use Privacy Cookie Policy Sitemap Log In

      © 1996-2026 Bain & Company, Inc.

      Contact Bain

      How can we help you?

      • Business inquiry
      • Career information
      • Press relations
      • Partnership request
      • Speaker request
      See all offices