In Partnership with Hive
Who did we reach? How did they behave? What really works? For years broadcasters and marketers have struggled to answer those questions for the $60+ billion spent on US TV advertising and sponsorships. Mensio by Bain Media Lab, developed in partnership with AI pioneer Hive, provides the answers with "digital like" measurement and attribution.
Mensio was developed to be different – because that is what our clients were asking for. The industry’s aspirations for the measurement and attribution of TV advertising and sponsorships outstretch the current capabilities of “incumbent disruptors”, who vary in their data quality, rigor of methodology, and industry expertise.
More than ads
Measure traditional ad units, plus sponsorship placements, branded content integrations, & earned media
The only platform that can measure combined reach inclusive of traditional units and logo exposures in content, as well as perform attribution of outcomes from sponsorship placements
Data scale and quality
Largest third-party viewership dataset (~20M U.S. HHs), including both set-top box and Smart TV data
Broadest set of 1:1 outcomes datasets, including direct integration with Visa for credit card purchases
Always-on intelligence & attribution
Always-on dashboard enables real-time intelligence and in-campaign measurement and optimization
Scalable, low cost attribution solution
Best of Bain + Hive
Hive contributes proprietary content metadata, and privileged access to best-in-class viewership and outcomes datasets
Bain brings decades of experience working with clients on both sides of the table, and broader connectivity to strategic context and C-level execs