Specialist, Industry/Account Marketing

Bain & Company is the management consulting firm that the world’s business leaders come to when they want results. Bain advises clients on strategy, operations, information technology, organization, private equity, digital transformation and strategy, and mergers and acquisition, developing practical insights that clients act on and transferring skills that make change stick.  The firm aligns its incentives with clients by linking its fees to their results. Bain clients have outperformed the stock market 4 to 1. Founded in 1973, Bain has 57 offices in 36 countries, and its deep expertise and client roster cross every industry and economic sector.

Position summary

As the Specialist, Practice Marketing, you’ll join an international, high-energy marketing team where collaboration and innovation thrive. This is a hands-on role at the forefront of driving Bain’s brand and reputation. As part, you’ll collaborate with a variety of teams, including editorial, brand, SEO, paid media, email, PR and events to deliver high-impact campaigns.

This role offers global exposure, an opportunity to learn from the best, and a chance for you to make a meaningful impact on Bain’s growth and leadership in the consulting industry. 

Key Responsibilities

•    Execute marketing strategies that increase awareness and credibility for Bain and our core solutions, in support of commercial objectives

o    Develop an understanding of target audiences and key clients; find new and innovative ways to reach them e.g., through events, targeted advertising, speaking opportunities, influencer collaborations. 

o    Use data to develop performance insights; proactively monitor and analyze to make ensure activities reach key client decision makers. Make recommendations for improvements.

o    Maintain knowledge of industry trends as well as marketing trends, in order to inform decision-making.

o    Conduct market and competitor research to inform the development and positioning of our expertise, as well as overall marketing approach. 

o    Become a regular user of Bain’s CRM system, understanding the core functionality and the insight it provides into target audiences.

•    Execute highly impactful, cross-channel marketing campaigns in close collaboration with other marketing teams

o    Assist with the execution of campaigns across multiple channels, leveraging a strategic mix of assets, e.g., email, paid media, social media, video, and in-person activations; have working knowledge of options available, when to use and ways to optimize.

o    Create, update, and maintain foundational marketing assets such as webpages, partner profiles, and related materials, prioritizing relevant and timely updates.

o    Responsible for deploying email strategy, including selecting content and recommending framing for key audiences.

o    Measure the results of campaigns and major deliverables through both analytics and direct feedback; present actionable insights to refine strategies.

o    Responsible for keeping content and campaign information updated and available to cross-functional teams to enable visibility and collaboration

o    Support event execution for select conferences and Bain-host client events; includes invites, follow-ups, etc.

o    Create communications to promote marketing activities to key internal audiences

•    Proactively team with Account Marketing, sharing client-centric intel as input to industry, sector and capability strategy

o    As needed, deploy account based marketing programs to select priority accounts, supporting must-win opportunities, in partnership with Account Marketing leads

o    Assist with the execution of mid/bottom-of-funnel campaigns across multiple channels

o    Have working knowledge of options available, when to use and ways to optimize

•    Play an active role in our team

o    Contribute to continuous process improvement by providing constructive feedback and working hand in hand with colleagues to problem solve.

o    Actively embrace the use of new tools, including GenAI, to support and improve overall team efficiency.

o    Be a flexible and adaptable team member to support new projects and team needs as they arise.

Qualifications and Experience

•       An undergraduate degree in business / marketing

•    3-4+ years of relevant B2B marketing experience

•    Professional services experience 

•    Experience in the relevant industry

•    Account rep experience a plus

Knowledge, Skills, and Abilities

•    Expertise and previous experience in marketing programmes and processes

•    Ability to proactively conceive and suggest new approaches and solutions

•    Demonstrated ability to take a lead on coordinating and executing distinct projects and/or large and regional events, including managing the budget, contributing to objective / goal definition etc.

•    Demonstrated ability to understand local office and relevant industry practice marketing objectives and priorities, as well as content

•    Effective written and oral communication skills, ability to liaise with stakeholders of various seniorities with minimal input from Manager

•    Ability to interact with external contacts / parties as knowledgeable Bain marketing representative

•    Client-centric mind set

•    Ability to remain calm and composed under pressure, and ability to pivot based on input from senior partners