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CMO.com

Does Your Customer Journey Cater To Mobile Customers?

Does Your Customer Journey Cater To Mobile Customers?

  • fevereiro 09, 2017
  • min read

CMO.com

Does Your Customer Journey Cater To Mobile Customers?

People interact with their phones an average of 13 times per hour according to a recent Bain & Company study. This behavior is changing the very dynamic of customer engagement. Laura Beaudin, a partner with Bain and head of the firm's Digital Practice, made it clear that brands still don’t get this affinity for mobile-- only 13% of direct media budgets are directed toward mobile advertising.