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MIT Technology Review

Professional services firms see huge potential in machine learning

Professional services firms see huge potential in machine learning

B2B marketers share strong convictions about how data analytics can help them understand—and reach—their customers. The more benefits they have witnessed, the greater possibilities they see.

  • novembro 02, 2018
  • min read

MIT Technology Review

Professional services firms see huge potential in machine learning

“The availability of data and the importance of having the focus on the full customer journey is coming a little later to the B2B world,” says Laura Beaudin, a partner at with Bain & Company. “A lot of expectations in terms of customers manifested themselves in the consumer world before they brought those expectations to their business-purchasing world.”

MIT Technology Review