Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

We have limited Portuguese content available. View Portuguese content.

Case study

Video: A Marketing Transformation Puts a Software Leader Back on Top

With revenue flattening the company made three key moves to reinvigorate sales

  • min read

At a Glance

In this video case study, Bain Partner David Cho describes the marketing strategy one software company pursued to get back to double-digit growth.

The Full Story

Want to continue the conversation

We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results