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      Solution

      Customer Episode Design

      Customer Episode Design

      A proven way to transform the customer experience, at scale

      Our Impact

      20%
      lower customer attrition
      25%
      higher NPS® on average
      20%
      EBITDA improvement

      Creating outstanding customer experiences means seeing your company through the eyes of your customers--and understanding what they encounter as they attempt to satisfy their needs. The key to transforming that journey is to focus on "episodes," the sequence of discrete interactions a customer experiences to fulfill a specific need. 

      Customer Episode Design is a proven way to reinvent those customer episodes, with our clients experiencing 20%+ operating expenditure (OPEX) reduction. Our approach combines analytics, benchmarks and human-centered design to reveal what delights your customers, and then shows you how to deliver it efficiently, and at scale. We’ll bring our broad expertise in technology and organizational change to help you prioritize, design and implement the improvements that make the biggest impact on customer satisfaction and, ultimately, the bottom-line. 

       

      Leia mais Read less

      Sydney-based Partner Katrina Bradley describes how leading banks design compelling customer episodes.

      Vencendo com Propósito

      Um guia indispensável para quem deseja inspirar o amor pelo cliente no próprio time, e usar o NPS para ter sucesso tanto no plano individual como no empresarial.

      Saiba mais

      How We Can Help

      Product & Experience Innovation

      Product & Experience Innovation

      ADAPT@Bain helps you fuel innovation and accelerate transformation while also helping you build your own in-house abilities.

      Read more

      Customer Episode-led Costing

      Customer Episode-led Costing

      Turn traditional cost-cutting on its head by focusing on customer episodes as the essential unit of operating expense. This holistic approach not only saves more money but reduces complexity and increases customer satisfaction.

      Read more

      Customer Experience Analytics

      Customer Experience Analytics

      The data you need to create superior customer experiences is now at your fingertips. Customer Experience Analytics integrates customer and operational data and provides an attractive, dynamic interface that makes analysis fast and easy.

      Read more

      IA, Percepções e Soluções

      IA, Percepções e Soluções

      Construa uma base para implementar a estratégia de análise, desenvolver capacidades analíticas e criar casos de uso personalizados e de destaque.

      Read more

      Enterprise Technology

      Enterprise Technology

      Mais rápida, mais ágil, mais flexível: transforme sua tecnologia para fortalecer o crescimento

      Read more

      FRWD®

      FRWD®

      An industry-revolutionizing standard for digital marketing

      Read more

      Coro®

      Coro is a breakthrough suite of digital solutions that aligns people, processes, and technology in an integrated commercial system that makes your go-to-market organization the profitable growth engine you know it can be.

      View coro

      Client Results

      Case study

      Dialing up customer experience in telecommunications
      We helped a telecommunications provider launch its Net Promoter System℠. In just a few months the company was able to boost customer acquisition and reduce churn.

      Case study

      A Global Bank Digitizes the Customer Experience
      Long lines at the teller windows inspired creative digital solutions that greatly enhanced customer service
      see more

      Insights

      Customer Experience
      Pharma Commercialization in the Age of AI and Active Patients
      Healthcare provider and patient engagement are evolving fast. Success depends on a future-ready commercial model.
      Brief
      Net Promoter System®
      Customer Experience Management
      A Customer Experience Management (CXM) Program is how a business oversees its interactions with customers.
      Management Tools
      Customer Experience
      A Digital Reckoning for Insurance Companies
      With consumers relying more on online and mobile tools during the Covid-19 pandemic, can insurers deliver a better digital experience?
      Brief
      Customer Experience
      Customer Experience Tools and Trends: Let No Tool Stand Alone
      Our 2020 survey finds that the most successful companies integrate their CX tools into an overall management system.
      Report
      See more

      Featured Team Members

      Headshot of Gerard du Toit

      Gerard du Toit Partner Boston

      Headshot of Tevia Segovia

      Tevia Segovia Partner New York

      Headshot of Sarah Dey Burton

      Sarah Dey Burton Partner San Francisco

      Headshot of Andy Pierce

      Andy Pierce Partner Chicago

      Headshot of Rob Markey

      Rob Markey Advisory Partner Boston

      see more

      Quer saber mais?

      Ajudamos líderes do mundo todo a lidar com desafios e oportunidades cruciais para suas organizações. Juntos, criamos mudanças e resultados duradouros.

      Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks and Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Coro® and FRWD® are registered trademarks of Bain & Company, Inc.

      Bain Insights. Our perspectives on critical issues global businesses face in today's challenging environment, delivered monthly.

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