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Customer Episode Design

Customer Episode Design

A proven way to transform the customer experience, at scale

Customer Episode Design

Creating outstanding customer experiences means seeing your company through the eyes of your customers--and understanding what they encounter as they attempt to satisfy their needs. The key to transforming that journey is to focus on "episodes," the sequence of discrete interactions a customer experiences to fulfill a specific need. 

Customer Episode Design is a proven way to reinvent those customer episodes. Our Simple & Digital approach combines analytics, benchmarks and human-centered design to reveal what delights your customers, and then shows you how to deliver it efficiently, and at scale. We’ll bring our broad expertise in technology and organizational change to help you prioritize, design and implement the improvements that make the biggest impact on customer satisfaction and, ultimately, the bottom-line.  

Sydney-based Partner Katrina Bradley describes how leading banks design compelling customer episodes.

Winning on Purpose

A must-read story and your indispensable guide for inspiring customer love within your own teams and utilizing Net Promoter to achieve both personal and business success. Available for pre-order now!

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