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      How we can help

      Revenue Growth Management

      Rising inflation and declining volumes have exposed dangerous gaps in RGM programs. We'll help you build a single, cohesive engine that turns complexity into clarity—and action

      Revenue Growth Management
      • Overview
      • What to Expect
      • Deep Dives
      • Impact
      • Related Insights
      • Our Team

      Despite deploying multiyear, resource-intense revenue growth management (RGM) programs, most consumer products CEOs we spoke with aren't satisfied with their RGM results. In fact, only 5% of CPGs are getting future-proofed RGM right. One reason? Traditional RGM models aren’t built for today’s volatility. Companies need faster, sharper decision-making—powered by lean, cross-functional teams and streamlined structures.

      Our next-generation approach to RGM isn’t a one-off initiative; it’s a strategic capability designed to unlock profit pool growth of a category and secure a fair share through sharp, disciplined investment. We help organizations rethink their RGM approach through five core capabilities—from embedding an RGM mindset in the operating model to putting change management at the forefront.

      The RGM gap prevents countless companies from seizing the advantages that inflationary economies can offer. Whether you see revenue strategy as a new frontier or a stubborn obstacle, we’ll help you move from data paralysis to insight-driven action and unlock faster, more effective ways of working.

      What to Expect

      What to Expect

      Results, not PowerPoint

      We‘ll take you beyond theory and into the actions that create tangible value and a rapid return on your investment.

      Continuous improvement

      We collaborate with your team to create unique, tailored RGM capabilities that last for years to come.

      Technological discernment

      We offer an unbiased, tech-savvy, and experienced view of the next-gen tools and processes that ensure lasting results.

      Deep, global perspective

      You’ll draw insights from our vast stores of consumer research, based on decades of experience with CPG transformations.

      Deep Dives

      RGM Reset: Capabilities for a Competitive Edge

      With AI as a force multiplier, our fully integrated approach helps you build a single, cohesive engine that turns complexity into clarity—and action.

      Beyond the Tail: How a Strategic Approach to Simplification Fuels Growth

      Re-investing to grow—vs. merely cutting SKUs—helps CPG companies unlock efficiency while boosting volume-driven growth.

      Why Consumer Product Companies Need to Solve Revenue Growth Management

      Our four-part framework ensures that you join the elite group of companies that get RGM right.

      Our Revenue Growth Management Impact

      Our Revenue Growth Management Impact

       

      10x

      Typical return on investment from our engagements

       

      21% 

      Typical increase in category profit pool

      ​

      Client Results

      Case study

      A Food Company’s Bold Play to Restore Margin and Growth
      An outside-in investor approach was key to reversing a decline.

      Case study

      An Inflation-Proof Recipe for Revenue Growth Management
      We helped a global food company look beyond price to improve profitability.

      Related Insights

      Growing the Joint Profit Pool of Retailers and Manufacturers in Europe
      A well-devised joint business plan can deliver more than 10% of incremental profit pool growth for both brand and retailer in a single year.
      Brief
      Assortment Optimization
      Experts with Bain and Nielsen discuss the renewed importance of assortment optimization and how companies can overcome common challenges.
      Webinar
      The Pricing Is Right: Lessons from Top-Performing Consumer Companies
      Leading consumer companies have elevated their pricing practices in a handful of critical areas.
      Brief
      See More

      Our Revenue Growth Management Consultants

      Headshot of Flavio Mologni

      Flavio Mologni Partner Milan

      Headshot of Marco Caldarelli

      Marco Caldarelli Partner Milan

      Headshot of Jim Drews

      Jim Drews Partner Boston

      Headshot of David Zehner

      David Zehner Partner Sydney

      Headshot of Anastassia Dobrinevskaia

      Anastassia Dobrinevskaia Associate Partner Munich

      Quer saber mais?

      Ajudamos líderes do mundo todo a lidar com desafios e oportunidades cruciais para suas organizações. Juntos, criamos mudanças e resultados duradouros.

      Bain Insights. Our perspectives on critical issues global businesses face in today's challenging environment, delivered monthly.

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