Brief

Bain Insights July 2009

First published on julho 21, 2009
min read


Price for today and tomorrow by Ouriel Lancry and Darrell Rigby Most companies need to lower prices in a downturn. But the range of outcomes can vary widely. And pricing decisions made now are likely to affect customers' perceptions for a long time to come. What matters most is how effectively companies manage pricing. Read more Protect and grow customer loyalty by Rob Markey and Darrell Rigby Loyal customers cost less to serve. They concentrate spending with companies they trust. And they help stretch marketing dollars through word-of-mouth referrals. The powerful advantages of customer loyalty help explain why the biggest changes in market share occur during downturns. Read more

Price for today and tomorrow
by Ouriel Lancry and Darrell Rigby
Most companies need to lower prices in a downturn. But the range of outcomes can vary widely. And pricing decisions made now are likely to affect customers' perceptions for a long time to come. What matters most is how effectively companies manage pricing.
Read more

Protect and grow customer loyalty
by Rob Markey and Darrell Rigby
Loyal customers cost less to serve. They concentrate spending with companies they trust. And they help stretch marketing dollars through word-of-mouth referrals. The powerful advantages of customer loyalty help explain why the biggest changes in market share occur during downturns.
Read more

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