Mistrustful customers would rather use technology giants: "Banks must be better"

Mistrustful customers would rather use technology giants: "Banks must be better"

By Christine Frostmark

  • min read
Mistrustful customers would rather use technology giants: "Banks must be better"
en
Executive Summary

Christine discusses with Dagens Industri how traditional banks continue to lag behind technology firms and direct banks in providing simple, digital customer experiences.

The article discusses the banks being increasingly under attack from technology firms. Their top priority is improving the convenience and quality of the experience for their customers. Traditional banks fail to keep up with direct banks and technology firms.

For full version of the article in Swedish please click here.
First published in fevereiro 2019
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