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      Events

      Qualtrics X4

      Qualtrics X4

      Power growth with customer connection

      As technology and AI reshape customer engagement, how can companies channel experience management to generate growth?

      We are returning to Qualtrics X4 as a diamond sponsor, where our team will be on the ground sharing proven approaches to turn customer focus into bottom-line results. From human-centric ways to apply AI, to leveraging existing customers to boost value, join us at the Seattle Convention Center March 17-19 to gain practical insights that drive company-wide change.

      Bold, High performers regularly self-evaluate.

      In collaboration with Qualtrics and Kantar, Bain launched the first jointly-endorsed Global Standards for CX to address challenges in moving from measuring CX to delivering customer-led, quantified business outcomes. If the distance between your CX strategy and measurable business outcomes is wider than it should be, let's find 15 minutes at X4.

      Take a moment to self-evaluate and book a 1:1 with a Bain Experience Management Expert.

      Self-Assessment Book a 1:1

      The Loyalty Forum

      Join an exclusive gathering of executives driving the future of customer-led growth. This invitation-only event at the Grand Hyatt Seattle Hotel brings together top customer-focused executives across industries to explore how customer experience and loyalty are fueling next-level business growth.

      março 16, 2026
      12:00 - 5:00 PM PT
      Register Your Interest

      On the ground in Seattle

      See what's on the agenda

      Get in Touch

      Interested in meeting us at Qualtrics X4 2026? Reach out to learn more about Bain's presence

      Connect

      Our Delegation

      Headshot of Rob Markey

      Rob Markey Advisory Partner Boston

      Headshot of Phil Sager

      Phil Sager Partner Toronto

      Headshot of Cassy Reichert

      Cassy Reichert Practice Vice President São Paulo

      Headshot of Kirstin  Simons

      Kirstin Simons Senior Director, CX Commercial London

      Joanna Zhou Practice Director Dallas

      Headshot of Paul Smith

      Paul Smith Senior Director, MyCX Toronto

      Headshot of Rahul Sethi

      Rahul Sethi Executive Vice President Boston

      Headshot of Anna Krementz

      Anna Krementz Vice President, NPS Prism New York

      Our Insights

      AI Won’t Just Cut Costs, It Will Reinvent the Customer Experience
      Beyond efficiency, AI helps create a more personalized experience that delivers a triple play of customer loyalty, employee engagement, and revenue growth.
      Brief
      What Should Retailers Do About AI Shoppers?
      Agent-to-agent commerce is here, and the brands that shape it early can determine the future of shopping.
      HBR.org
      Agentic AI Commerce Hinges on Consumer Trust
      Security, privacy, and institutional trust are the battlegrounds for AI-led payments.
      Brief
      How Synthetic Customers Bring Companies Closer to the Real Ones
      From product design to campaign testing, companies are using synthetic customers to get sharper answers faster.
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      Global CX Standards

      Download your copy of the Global CX Standards today and discover proven strategies for superior customer experience, an expert-backed CX framework, actionable insights, and comprehensive support

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