Events

Qualtrics X4

Qualtrics X4

Powering growth with customer connection

With technology and AI reshaping customer engagement, channeling experience management is key for companies to generate growth.

At Qualtrics X4, we shared proven approaches for turning customer focus into bottom-line results. From human-centric ways to apply AI to strategies for unlocking more value from existing customers, our team connected with industry leaders to exchange insights on driving company-wide change.

Our Delegation

Headshot of Rob Markey

Rob Markey Advisory Partner Boston

Headshot of Phil Sager

Phil Sager Associé Toronto

Headshot of Cassy Reichert

Cassy Reichert  Vice President, Pricing Service Line Strategy and Operations São Paulo

Headshot of Kirstin Simons

Kirstin Simons Senior Director, MyCX Commercial Acceleration London

Joanna Zhou Practice Director Dallas

Headshot of Erin Wallace

Erin Wallace Director, MyCX Washington, DC

Headshot of Rahul Sethi

Rahul Sethi Executive Vice President Boston

Headshot of Anna Krementz

Anna Krementz Vice President, NPS Prism New York

Our Insights
Services Financiers
How Agentic AI Is Transforming Customer Experiences
Beyond efficiency, AI helps create a more personalized experience that delivers a triple play of customer loyalty, employee engagement, and revenue growth.
Etude
Distribution
What Should Retailers Do About AI Shoppers?
Agent-to-agent commerce is here, and the brands that shape it early can determine the future of shopping.
HBR.org
Services Financiers
Agentic AI Commerce Hinges on Consumer Trust
Security, privacy, and institutional trust are the battlegrounds for AI-led payments.
Etude
How Synthetic Customers Bring Companies Closer to the Real Ones
From product design to campaign testing, companies are using synthetic customers to get sharper answers faster.
Etude

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