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Future-Proofing Your Route to Market in Fragmented Trade

Bain partners share common errors consumer products companies make in emerging markets and discuss redesign strategies for future growth.


Future-Proofing Your Route to Market in Fragmented Trade

While often underappreciated, a strong route-to-market strategy can be a source of long-term competitive advantage for consumer products companies. Bain partners Nader Elkhweet and Gerald Tan, leaders with the firm's Consumer Products practice in Asia-Pacific, discuss common pitfalls companies encounter in their route-to-market approach and how they can design and build a strategy for success.

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