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      Brief

      Health Care Viewpoint #2: The New Sales and Distribution Imperatives

      Health Care Viewpoint #2: The New Sales and Distribution Imperatives

      Managed care is changing the buying and selling process for health care products.

      By James Gilbert & Joanna Engelke

      • min read

      Brief

      Health Care Viewpoint #2: The New Sales and Distribution Imperatives
      en

      Managed care is changing the buying and selling process for health care products.

      Download PDF

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      It’s in the Contract, or Is It?

      Improving contract management can yield 100 basis points of restored revenue, which drops right to the bottom line.

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      First published in fevereiro 1997
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