Brief

January-February 2006-Bain strategy results

January-February 2006-Bain strategy results

International expansion requires a sure-footed strategy. Bain analysis shows that more than 60% of geographic moves fail entirely.

By James Root and Bertrad Facq

  • First published on janeiro 01, 2006
  • min read

Brief

January-February 2006-Bain strategy results
en

International expansion requires a sure-footed strategy.  Bain analysis shows that more than 60% of geographic moves fail entirely, and only 17% of companies achieve profitable foreign growth. But for those who get it right, the rewards can be great.

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