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John Norton: Keys to winning in the unconventionals

The rise of unconventional oil sources and extraction has changed the energy industry. Partner John Norton discusses how leading companies are adapting in this short video.

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John Norton: Keys to winning in the unconventionals
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The rise of unconventional oil sources and extraction has changed the energy industry. Companies that have successfully adapted have efficient field development processes, a focus on continuous improvement and operating models that support nimble decision-making, says Bain Partner John Norton in this short video. 

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