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Laurent-Pierre Baculard: The Role of the CEO in a Digital Transformation

Bain Partner Laurent-Pierre Baculard discusses successful organizational models for a digital transformation.

By Laurent-Pierre Baculard

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Laurent-Pierre Baculard: The Role of the CEO in a Digital Transformation
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Many companies launch a digital transformation by appointing a chief digital officer (CDO). But while the CDO can orchestrate change, only the CEO can truly challenge a company's established order. Laurent-Pierre Baculard, a partner with Bain's Digital practice, discusses how leaders should approach digital transformation and suggests successful organizational models.

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