Article

LIVE Report: Marketing Practice

LIVE Report: Marketing Practice

Bain partner Miwo Suto introduces the basics of marketing strategy, including its principles.

By Miwa Suto

  • First published on junho 09, 2005
  • min read

Article

LIVE Report: Marketing Practice
en

LIVE Report: Marketing Practice by Bain partner Miwo Suto introduces the basics of marketing strategy including its principles, a wide range of analytical methods and frameworks for strategic approach, using a number of case studies selected from various industries. The case studies include: iPod, Dell, Starbucks, Louis Vuitton, and ODYSSEY (Honda's car brand). Learn more from the Japanese language publication.

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