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Peak Protein? Not Even Close

Consumers—especially the young—still want a protein boost.

By Leah Johns, Joëlle de Montgolfier, Ian Weber, and Morenike Adewale-Sadik

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Peak Protein? Not Even Close
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The Global Consumer Lab

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Authors
  • Headshot of Leah Johns
    Practice Director, Global Consumer Lab, Lisbon
  • Headshot of Joëlle de Montgolfier
    Practice Executive Vice President, Paris
  • Headshot of Ian Weber
    General Manager, Pyxis, New York
  • Headshot of Morenike Adewale-Sadik
    Senior Manager, New York
First published in julho 2025
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