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About our research partner
ROI Rocket is a leading provider of primary research and data-based insights. Along with its sister company, eAccountable, which provides digital marketing support, ROI Rocket serves a broad client base of consultants, investors, publicly and privately held corporations, agencies, and market research firms. ROI Rocket is a Bain customer advocacy benchmark partner in grocery and 10 other retail categories.
About the Research
Data powered by Dynata, a leading global first-party data and insights platform.
The Global Consumer Lab
Go beyond the basket and understand how AI and shifting consumer behavior are reshaping your business today.
Authors
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Leah Johns
Practice Director, Global Consumer Lab, Lisbon
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Stephanie Koszyk
Practice Vice President, Dallas
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Joëlle de Montgolfier
Practice Executive Vice President, Paris
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Florence Thienpont
Senior Manager, Brussels
First published in fevereiro 2026