Whatever sustainability strategy a company chooses, making it happen will not be easy. Only 4% of respondents in a recent Bain & Company survey say their companies are achieving or exceeding their sustainability goals. Nearly half of all sustainability programs are considered failures by the companies deploying them.
Jenny Davis-Peccoud is the global practice leader of Bain’s Sustainability & Corporate Responsibility practice. She is based in Amsterdam. Clare Tovey is a senior consultant in London and manages Bain’s Sustainability practice.