Insurgent brands continue to capture outsized share of growth in consumer products. Every year, we track the latest insurgent brands that are outperforming their markets, presenting both a challenge and an opportunity to their larger consumer product counterparts. Our insights include data on these fast-growing brands, research on their growth models, lessons on acquiring and scaling them, and interviews with insurgent brand leaders.
Webinar
Insurgent Brands: Defining the next era of consumer growth
Join us for a discussion on the forces reshaping the sector, featuring our 2026 Insurgent Brands, insights from a decade of research on Insurgent Brand growth, key signals emerging from Expo West, and investment themes we are seeing in the strategic and private equity landscape.
Insurgent Brands 2025
Our ninth annual review recognizes 120 high-growth US consumer products brands that have captured a staggering 39% of growth within their categories, including 43 newcomers to the list.
