Covid-19 has had unprecedented impact on the travel and leisure industry. As restrictions start to lift, operators need to plan for reopening in the new normal. This represents a unique opportunity to adjust the customer experience and tune your strategy for a bolder future. Bain’s Phil Kleweno, Karthik Venkataraman, Derek Gerow and Kathleen Holtz discuss consumer sentiment and demand scenarios for the overall travel and leisure industry, and provide an in-depth analysis of the airline and hotel sectors.

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The global Covid-19 pandemic has extracted a terrible human toll and spurred sweeping changes in the world economy. Across industries, executives have begun reassessing their strategies and repositioning their companies to thrive now and in the world beyond coronavirus.