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Where Private Label Has Truly Hit the Mainstream in Grocery

The countries, consumers, and categories making own-brand products a rising force.

By Leah Johns, Joëlle de Montgolfier, and Morenike Adewale-Sadik

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Where Private Label Has Truly Hit the Mainstream in Grocery
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The Global Consumer Lab

Develop a deeper understanding of your customers, beyond their shopping baskets.
Authors
  • Headshot of Leah Johns
    Practice Director, Global Consumer Lab, Lisbon
  • Headshot of Joëlle de Montgolfier
    Practice Executive Vice President, Paris
  • Headshot of Morenike Adewale-Sadik
    Senior Manager, New York
First published in agosto 2025

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