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      Snap Chart

      Work before Play: Americans See a Long Road Ahead

      Americans expect to go back to work long before they resume nonessential shopping, dining out or traveling.

      By Nate Anderson, Hernan Saenz, and Andrew Keech

      Snap Chart

      Work before Play: Americans See a Long Road Ahead
      en

      Many Americans expect to return to work in the coming weeks and months, but much fewer expect to resume other nonwork and social activities in the near term.

      According to the most recent Bain/Dynata survey of American workers (conducted May 8–May 15), US workers plan to prioritize basic activities such as shopping in stores over more discretionary outings such as going to restaurants or attending large events, suggesting that a recovery for those industries could be delayed.

      And when it comes to using public transportation or traveling on airplanes, Americans are much more hesitant. More than half of survey respondents don’t expect to resume using those modes of transportation until after August.

      More:

      • Could Teacher Safety Be a Bottleneck to Getting America Back to Work?
      • Going Back to Work Is a Matter of Trust
      Related Bain Brief

      Back to Work

      Recovery from Covid-19 will require resilience as companies advance, retreat, adapt—and repeat as necessary.

      Related Insights

      Coronavirus

      The global Covid-19 pandemic has extracted a terrible human toll and spurred sweeping changes in the world economy. Across industries, executives have begun reassessing their strategies and repositioning their companies to thrive now and in the world beyond coronavirus.

      About the Research

      Data powered by Dynata, a leading global first-party data and insights platform.

      Authors
      • Headshot of Nate Anderson
        Nate Anderson
        Partner, Chicago
      • Headshot of Hernan Saenz
        Hernan Saenz
        Partner, Dallas
      • Headshot of Andrew Keech
        Andrew Keech
        Partner, Chicago
      Related Consulting Services
      • Sales and Marketing
      • Strategy
      First published in maio 2020
      Tags
      • Coronavirus
      • Sales and Marketing
      • Strategy

      How We've Helped Clients

      Designing a Sales Compensation Plan Based on an Unusual Metric

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      Customer segmentation aligns TelecomCo's growth strategy with consumers' needs

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