Faisal Sheikh is a partner based in Bain & Company's Middle East office. He is a core member of Bain's EMEA Consumer Products practice, as well as a core member of the firm's Family Business practice.
Faisal has more than 5 years of management consulting experience and delivers strategies that work for leading businesses. He also has extensive experience in working with consumer packaged goods (CPG) companies, both as an operator and an advisor.
Faisal spent 5 years in a C-level strategic role for a global FMCG company and subsequently managed a P&L across China, Southeast Asia and the Middle East. During this time, he led the implementation of a new operating model for the group, which included setting up a global leadership team and governance model, hiring key executives and institutionalizing corporate processes. He also led several acquisitions and divestiture across the USA, Europe, the Middle East and Asia and was responsible for conducting due diligences, negotiations and post-closing integrations.
Additionally, Faisal held P&L responsibility for emerging markets and led entry into both China and the Middle East through a joint venture with a leading Middle East food operator, as well as partnerships with leading e-commerce players in China.
Previously, Faisal led the Middle East and Africa consumer products practice of another top consulting firm. In this capacity, he advised multinational and regional consumer products companies, as well as family-owned businesses, on topics such as growth strategy, turnaround, operating model design and performance improvement.
Faisal received his early career training in marketing at Colgate-Palmolive, Philips and Seagram in the United States.
He holds an MBA from Cornell University in the United States.