Skip to Content
  • Offices

    Offices

    North & Latin America
    • Atlanta
    • Austin
    • Bogota
    • Boston
    • Buenos Aires
    • Chicago
    • Dallas
    • Denver
    • Houston
    • Los Angeles
    • Mexico City
    • Minneapolis
    • Monterrey
    • Montreal
    • New York
    • Rio de Janeiro
    • San Francisco
    • Santiago
    • São Paulo
    • Seattle
    • Silicon Valley
    • Toronto
    • Washington, DC
    Europe & Africa
    • Amsterdam
    • Athens
    • Berlin
    • Brussels
    • Copenhagen
    • Dusseldorf
    • Frankfurt
    • Helsinki
    • Istanbul
    • Johannesburg
    • Kyiv
    • Lisbon
    • London
    • Madrid
    • Milan
    • Munich
    • Oslo
    • Paris
    • Rome
    • Stockholm
    • Vienna
    • Warsaw
    • Zurich
    Middle East
    • Doha
    • Dubai
    • Riyadh
    Asia & Australia
    • Bangkok
    • Beijing
    • Bengaluru
    • Brisbane
    • Ho Chi Minh City
    • Hong Kong
    • Jakarta
    • Kuala Lumpur
    • Manila
    • Melbourne
    • Mumbai
    • New Delhi
    • Perth
    • Shanghai
    • Singapore
    • Sydney
    • Tokyo
    See all offices
  • Alumni
  • Media Center
  • Subscribe
  • Contact
  • Global

    Select your region and language

    Global
    • Global (English)
    North & Latin America
    • Brazil (Português)
    • Argentina (Español)
    • Canada (Français)
    • Chile (Español)
    • Colombia (Español)
    Europe, Middle East, & Africa
    • France (Français)
    • DACH Region (Deutsch)
    • Italy (Italiano)
    • Spain (Español)
    • Greece (Elliniká)
    Asia & Australia
    • China (中文版)
    • Korea (한국어)
    • Japan (日本語)
  • Saved items (0)
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
  • Industries
    Main menu

    Industries

    • Aerospace & Defense
    • Agribusiness
    • Chemicals
    • Construction & Infrastructure
    • Consumer Products
    • Financial Services
    • Healthcare & Life Sciences
    • Industrial Machinery & Equipment
    • Media & Entertainment
      Industries
      Media & Entertainment
      • Media Lab
    • Metals
    • Mining
    • Oil & Gas
    • Paper & Packaging
    • Private Equity
      Industries
      Private Equity
      • Due Diligence
      • Exit Planning
      • Firm Strategy & Operations
      • Portfolio Value Creation
    • Social Impact
    • Retail
    • Technology
    • Telecommunications
      Industries
      Telecommunications
      • Capital Expenditure
      • Telco Digital Transformation
    • Transportation
    • Travel & Leisure
    • Utilities & Renewables
  • Consulting Services
    Main menu

    Consulting Services

    • Customer Experience
    • Sustainability
    • Innovation
    • M&A
    • Operations
    • People & Organization
    • Private Equity
    • Sales & Marketing
    • Strategy
    • AI, Insights, and Solutions
    • Technology
    • Transformation
  • Digital
  • Insights
    Main menu

    Insights

    • Industry Insights
    • Services Insights
    • Bain Books
    • Webinars
    • Bain Futures
    View all Insights
    Featured topics
    • Tariff Response
    • Artificial Intelligence
    • Thriving in Uncertainty
    • Executive Conversations
    • Macro Trends
    • M&A Report
    • Healthcare Private Equity Report
    • Paper & Packaging Report
    • Technology Report
    • CEO's Guide to Sustainability
    • CEO Insights
    • CFO Insights
    • COO Insights
    • CIO Insights
    • CMO Insights
    View all featured topics
  • About
    Main menu

    About

    • What We Do
    • What We Believe
    • Our People & Leadership
    • Client Results
    • Awards & Recognition
    • Global Affiliations
    Further: Our global responsibility
    • Sustainability
    • Social Impact
    • World Economic Forum
    Learn more about Further
  • Careers
    Main menu

    Careers

    • Work with Us
      Careers
      Work with Us
      • Find Your Place
      • Our Work Areas
      • Integrated Teams
      • Students
      • Internships & Programs
      • Recruiting Events
    • Life at Bain
      Careers
      Life at Bain
      • Blog: Inside Bain
      • Career Stories
      • Our People
      • Where We Work
      • Supporting Your Growth
      • Affinity Groups
      • Benefits
    • Impact Stories
    • Hiring Process
      Careers
      Hiring Process
      • What to Expect
      • Interviewing
    FIND JOBS
  • Offices
    Main menu

    Offices

    • North & Latin America
      Offices
      North & Latin America
      • Atlanta
      • Austin
      • Bogota
      • Boston
      • Buenos Aires
      • Chicago
      • Dallas
      • Denver
      • Houston
      • Los Angeles
      • Mexico City
      • Minneapolis
      • Monterrey
      • Montreal
      • New York
      • Rio de Janeiro
      • San Francisco
      • Santiago
      • São Paulo
      • Seattle
      • Silicon Valley
      • Toronto
      • Washington, DC
    • Europe & Africa
      Offices
      Europe & Africa
      • Amsterdam
      • Athens
      • Berlin
      • Brussels
      • Copenhagen
      • Dusseldorf
      • Frankfurt
      • Helsinki
      • Istanbul
      • Johannesburg
      • Kyiv
      • Lisbon
      • London
      • Madrid
      • Milan
      • Munich
      • Oslo
      • Paris
      • Rome
      • Stockholm
      • Vienna
      • Warsaw
      • Zurich
    • Middle East
      Offices
      Middle East
      • Doha
      • Dubai
      • Riyadh
    • Asia & Australia
      Offices
      Asia & Australia
      • Bangkok
      • Beijing
      • Bengaluru
      • Brisbane
      • Ho Chi Minh City
      • Hong Kong
      • Jakarta
      • Kuala Lumpur
      • Manila
      • Melbourne
      • Mumbai
      • New Delhi
      • Perth
      • Shanghai
      • Singapore
      • Sydney
      • Tokyo
    See all offices
  • Alumni
  • Media Center
  • Subscribe
  • Contact
  • Global
    Main menu

    Select your region and language

    • Global
      Select your region and language
      Global
      • Global (English)
    • North & Latin America
      Select your region and language
      North & Latin America
      • Brazil (Português)
      • Argentina (Español)
      • Canada (Français)
      • Chile (Español)
      • Colombia (Español)
    • Europe, Middle East, & Africa
      Select your region and language
      Europe, Middle East, & Africa
      • France (Français)
      • DACH Region (Deutsch)
      • Italy (Italiano)
      • Spain (Español)
      • Greece (Elliniká)
    • Asia & Australia
      Select your region and language
      Asia & Australia
      • China (中文版)
      • Korea (한국어)
      • Japan (日本語)
  • Saved items  (0)
    Main menu
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
  • Industries
    • Industries

      • Aerospace & Defense
      • Agribusiness
      • Chemicals
      • Construction & Infrastructure
      • Consumer Products
      • Financial Services
      • Healthcare & Life Sciences
      • Industrial Machinery & Equipment
      • Media & Entertainment
      • Metals
      • Mining
      • Oil & Gas
      • Paper & Packaging
      • Private Equity
      • Social Impact
      • Retail
      • Technology
      • Telecommunications
      • Transportation
      • Travel & Leisure
      • Utilities & Renewables
  • Consulting Services
    • Consulting Services

      • Customer Experience
      • Sustainability
      • Innovation
      • M&A
      • Operations
      • People & Organization
      • Private Equity
      • Sales & Marketing
      • Strategy
      • AI, Insights, and Solutions
      • Technology
      • Transformation
  • Digital
  • Insights
    • Insights

      • Industry Insights
      • Services Insights
      • Bain Books
      • Webinars
      • Bain Futures
      View all Insights
      Featured topics
      • Tariff Response
      • Artificial Intelligence
      • Thriving in Uncertainty
      • Executive Conversations
      • Macro Trends
      • M&A Report
      • Healthcare Private Equity Report
      • Paper & Packaging Report
      • Technology Report
      • CEO's Guide to Sustainability
      • CEO Insights
      • CFO Insights
      • COO Insights
      • CIO Insights
      • CMO Insights
      View all featured topics
  • About
    • About

      • What We Do
      • What We Believe
      • Our People & Leadership
      • Client Results
      • Awards & Recognition
      • Global Affiliations
      Further: Our global responsibility
      • Sustainability
      • Social Impact
      • World Economic Forum
      Learn more about Further
  • Careers
    Popular Searches
    • Agile
    • Digital
    • Strategy
    Your Previous Searches
      Recently Visited Pages

      Content added to saved items

      Saved items (0)

      Removed from saved items

      Saved items (0)

      Industry

      Retail

      Retail

      Achieve the scale and profit diversification essential for Retail Convergence

      Our Experience

      3,900
      projects completed over the last 10 years
      70%
      of the top 50 global retailers worked with us in the past decade

      The fast-changing world of retail demands adaptability. And our retail consultants know what it takes to stay out front. We pioneered the omnichannel concept a decade ago, and since then have been at the forefront of defining the Future of Retail.  

      We're now entering the age of Retail Convergence, in which we see traditional incumbent retailers and digital natives battling for the same customers, talent, profit pools, and shareholders. This convergence—coupled with new waves of technology, proliferating consumer touchpoints, and table stakes sustainability agendas—accelerates the urgency for all players to transform their core retail and digital capabilities.   

      We have a proven track record of delivering measurable results, including increased sales, reduced costs, improved customer experience, impactful innovation, and higher shareholder value. Leveraging our proprietary analytics, software platforms, and deep customer insights, we help leading retailers around the world use data, technology, and shopper trends to navigate uncertainty and leapfrog the competition. 

      Let us help you refine your retail strategy in order to: 

      • Maximize customer love. Use your deep and proprietary knowledge of your customers to increase customer loyalty and retention, generate promoters, and create personalized shopping journeys that delight consumers beyond their expectations.  
      • Excel at core retail.  Build the right assortment, pricing, and promotions, balanced with localization, private labels, and innovation to entice customers.
      • Redefine the omnichannel footprint. Evolve your supply chain and store networks to not only delight during customer-facing moments, but also ensure fast, resilient, and cost-effective fulfillment.  
      • Accelerate the tech transformation. Future-proof your technology and shift spending to business-growing innovation, automation, and data management, all while transforming to an agile, product-based operating model.  
      • Tap into new profit streams. Diversify profit pools by moving “beyond trade” into high-growth and high-margin adjacencies such as retail media, data monetization, and new marketplaces.  
      • Build a scale ecosystem. Define your role in the ecosystem, from hub to spoke; build scale and new in-house capabilities or through strategic M&A and partnerships. 
      • Achieve an ultralean cost base. Fund your transformation through a tight cost base, from procurement to stores to your operating model. 
      • Kick-start your ESG journey. Position your company for a more sustainable future, converting the challenges that seem insurmountable into bite-sized, actionable, and measurable projects.
      • Push web3 boundaries. Create connected consumer experiences with innovative store concepts and immersive metaverse encounters that integrate everything from browsing to NFTs to payments.  

      We collaborate with you to ensure you win with all stakeholders—customers, communities, NGOs, employees, suppliers, and shareholders—as you future-proof your business. To do so, we prioritize building diverse and inclusive teams that collaborate with a broad ecosystem of industry leaders, including the National Retail Federation and The Consumer Goods Forum. These partnerships, along with our expert executive networks and proprietary data and software tools, uniquely position us to solve your most demanding challenges.    

      ДАЛЕЕ СВЕРНУТЬ

      Sector Expertise

      Sector Expertise

      Grocery

      We help grocery organizations across the industry ensure their strategy both realizes near-term results and positions them to win in the future. 

      Learn more

      Fashion and Luxury

      As the preeminent thought leader in fashion and luxury goods we have helped hundreds of companies in every category tailor winning strategies to gain a competitive edge.

      Learn more

      Restaurants

      The pace of innovation in the restaurant industry has accelerated. Rapid shifts in consumer behavior and digital technology are forcing companies to reinvent every facet of the business.

      Learn more

      Envision the Future of Retail

      Envision the Future of Retail

      As retail thought leaders, we’ve always had our fingers on the pulse of the industry’s evolution. Today we see signs of a new Retail Convergence, as emerging winners combine the perfect execution of retail incumbents with the innovative power of digital natives. Our retail consulting teams can show you how to disrupt your own business and evolve in anticipation of new disruptions. Our Future of Retail ecosystem encompasses four key areas:

      AI in Retail

      AI is redefining the retail experience for customers and employees alike—increasing engagement, improving service levels, and transforming how people shop. In addition to streamlining back-office functions, retailers are deploying AI to:

      • make it easier for customers to find exactly what they’re looking for
      • perfect hyper-personalization—delivering the right experience, at the right time, in the right place
      • offer next-gen customer support via chatbots and real-time customer feedback
      • boost efficiency with predictive inventory management

      Learn how AI is powering new discoveries in retail

      Real Outcomes

      We partnered with Target to build and launch several of the retailer’s first generative AI use cases—including its proprietary chatbot, Store Companion—as well as build an enduring capability for future success.
      Learn more about our Target partnership See how we’re helping global industry leaders win with AI

      How We Help

      We’ll help you develop table stakes use cases that improve product discovery and merchandising, tailor and automate your marketing, and improve customer service. We also support you in making bigger bets (think agentic shopping assistants, omnichannel customer experiences, and real-time customer observation).
      Learn more about our AI approach

      Our Client Results in Retail

      Розничная торговля

      A Global Retailer Transforms Technology and Data to Conquer the Digital Future
      Business and technology align to enable stronger data and analytics strategies, clear decision making, and modern work methods.

      Розничная торговля

      Retailer Revamps Its Technology Operating Model for the Digital Age
      A major specialty retailer sought Bain’s help to revamp its overall IT operating model.
      See more

      A Powerful Diagnostic Guides Your Future

      Do we truly know our consumers—how they live, work, and shop? Are our tech and data skills good enough? Are we struggling with profitability or with finding the funds to invest in key projects?

      Our Future of Retail diagnostic sheds light on these and related critical questions so you can develop a winning strategy and take all the right actions to succeed. No matter your starting point, we can help you assess where you are today and map the most efficient journey to your ideal end state.

      The Future of Retail diagnostic is a fast, flexible assessment powered by highly curated data and benchmarking capabilities. It evaluates your company and identifies gaps to best practices on seven key pillars:

      1. ESG
      2. Customer centricity
      3. Omnichannel operations
      4. Financial performance
      5. Technology
      6. Talent management
      7. Adjacent profit pools

      The Future of Retail diagnostic generates visually rich results that include:

      • A detailed, outside-in scorecard displaying your performance vs. peers across a range of metrics, as well as deep dives on critical themes (personalization, ESG performance, and much more)
      • A survey-based maturity assessment that identifies the largest gaps across seven pillars, leveraging feedback from key stakeholders, so you see how to prepare for the future of retail
      • A roadmap that clarifies your point of departure, provides an overview of the most promising performance boosters, and presents a plan to scale and embed your new approach
      • Map your course
      • What is it?
      • What you can get

      Do we truly know our consumers—how they live, work, and shop? Are our tech and data skills good enough? Are we struggling with profitability or with finding the funds to invest in key projects?

      Our Future of Retail diagnostic sheds light on these and related critical questions so you can develop a winning strategy and take all the right actions to succeed. No matter your starting point, we can help you assess where you are today and map the most efficient journey to your ideal end state.

      The Future of Retail diagnostic is a fast, flexible assessment powered by highly curated data and benchmarking capabilities. It evaluates your company and identifies gaps to best practices on seven key pillars:

      1. ESG
      2. Customer centricity
      3. Omnichannel operations
      4. Financial performance
      5. Technology
      6. Talent management
      7. Adjacent profit pools

      The Future of Retail diagnostic generates visually rich results that include:

      • A detailed, outside-in scorecard displaying your performance vs. peers across a range of metrics, as well as deep dives on critical themes (personalization, ESG performance, and much more)
      • A survey-based maturity assessment that identifies the largest gaps across seven pillars, leveraging feedback from key stakeholders, so you see how to prepare for the future of retail
      • A roadmap that clarifies your point of departure, provides an overview of the most promising performance boosters, and presents a plan to scale and embed your new approach
      Get in touch with us

      How We Can Help

      Bain Omnichannel Strategy

      Bain Omnichannel Strategy

      Seamlessly integrate physical and digital worlds to deliver outstanding and often previously unimaginable customer experiences that lead to profitable growth.

      Read more

      Bain Advanced Retail Buying

      Bain Advanced Retail Buying

      Unlock the full value of data with Advanced Analytics so you can grow categories significantly while reducing costs.

      Read more

      Vantage℠

      Vantage℠

      A retail location intelligence solution to inform your footprint decisions

      Read more

      Retail Supply Chain Strategy

      Retail Supply Chain Strategy

      The supply chain is a powerful tool for retailers’ many challenges, including delivering the customer value proposition. Our comprehensive approach helps you transform it to not only navigate uncertainty but also boost your bottom line.

      Read more

      Pricing and Promotions

      Pricing and Promotions

      Our Promotions Accelerator helps drive profitability by combining data-driven analysis and strategy to deliver lasting impact.

      Read more

      Net Promoter System®

      Net Promoter System®

      Focus on earning the passionate loyalty of customers while inspiring the energy, enthusiasm and creativity of employees to accelerate profitable, sustainable organic growth.

      Read more

      Enterprise Technology

      Enterprise Technology

      Companies with a strategic focus on technology outperform across industries. Stay ahead with tech foundations that fuel lasting growth.

      Read more

      Zero-based Budgeting

      Zero-based Budgeting

      Make sure that every dollar you spend serves your strategy. Zero-based budgeting creates an ownership mindset that reduces costs by 20 to 40 percent, and keeps costs out.  

      Read more
      See more

      Our Retail Consultants

      Headshot of Aaron Cheris

      Aaron Cheris Партнер San Francisco

      Headshot of Marc-André Kamel

      Marc-André Kamel Партнер Paris

      Headshot of Kurt Grichel

      Kurt Grichel Партнер Seattle

      Headshot of Miltiadis Athanassiou

      Miltiadis Athanassiou Партнер Zurich

      Headshot of Weiwen Han

      Weiwen Han Партнер Hong Kong

      Headshot of Claudia D'Arpizio

      Claudia D'Arpizio Партнер Milan

      Headshot of Chris Bierly

      Chris Bierly Партнер Boston

      Headshot of Stephen Caine

      Stephen Caine Партнер Chicago

      See more

      Our Retail Insights

      Розничная торговля
      The 2026 Retail Executive Agenda
      Here are letters to the C-suite to help strengthen strategy, catalyze collaboration, and expand value creation in the AI age.
      Retail Holiday Newsletter
      Розничная торговля
      The 2025 Chinese Personal Luxury Goods Market
      Recalibration, resurgence, and more selective consumers are edging China’s personal luxury market toward recovery.
      Report
      Розничная торговля
      2026 Global Retail Sales Outlook
      What can retailers in the US, UK, France, and Germany anticipate from shoppers this year?
      Snap Chart
      Macro Strategy
      US Consumer Health Update
      Upper-income earners seem to be adopting a defensive position but are not yet reporting negative spending intentions.
      Snap Chart
      See more
      View All Consulting Services

      Хотите продолжить обсуждение?

      Мы помогаем мировым лидерам бизнеса решать самые сложные проблемы и находить наилучшие возможности. Работая вместе, мы добиваемся устойчивых положительных изменений и результатов.

      Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks and Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Vantage℠ is a service mark and Bain Radar 360 Strategy® is a registered trademark of Bain & Company, Inc.

      Bain Insights. Our perspectives on critical issues global businesses face in today's challenging environment, delivered monthly.

      *I have read the Privacy Policy and agree to its terms.

      Please read and agree to the Privacy Policy.
      Bain & Company
      Contact us Sustainability Accessibility Terms of use Privacy Modern Slavery Act Statement Cookie Policy Sitemap Log In

      © 1996-2026 Bain & Company, Inc.

      Contact Bain

      How can we help you?

      • Business inquiry
      • Career information
      • Press relations
      • Partnership request
      • Speaker request
      See all offices