Jonathan Cheng, principal at consulting firm Bain and Company, noted that China's permissive data regulation environment allows tech giants like Alibaba and Tencent to be with the customer throughout the retail process, including social media, payment and other financial services.

"For brands in China, there isn't an option to not participate in Singles Day," he said, explaining the relatively-higher proposition of Singles Day in terms of brand participation and promotion intensity to consumers in China compared to Cyber Monday.