Skip to Content
  • 오피스

    오피스

    미주
    • Atlanta
    • Austin
    • Bogota
    • Boston
    • Buenos Aires
    • Chicago
    • Dallas
    • Denver
    • Houston
    • Los Angeles
    • Mexico City
    • Minneapolis
    • Monterrey
    • Montreal
    • New York
    • Rio de Janeiro
    • San Francisco
    • Santiago
    • São Paulo
    • Seattle
    • Silicon Valley
    • Toronto
    • Washington, DC
    유럽, 중동, 아프리카
    • Amsterdam
    • Athens
    • Berlin
    • Brussels
    • Copenhagen
    • Doha
    • Dubai
    • Dusseldorf
    • Frankfurt
    • Helsinki
    • Istanbul
    • Johannesburg
    • Kyiv
    • Lisbon
    • London
    • Madrid
    • Milan
    • Munich
    • Oslo
    • Paris
    • Riyadh
    • Rome
    • Stockholm
    • Vienna
    • Warsaw
    • Zurich
    아시아, 호주
    • Bangkok
    • Beijing
    • Bengaluru
    • Brisbane
    • Ho Chi Minh City
    • Hong Kong
    • Jakarta
    • Kuala Lumpur
    • Manila
    • Melbourne
    • Mumbai
    • New Delhi
    • Perth
    • Seoul
    • Shanghai
    • Singapore
    • Sydney
    • Tokyo
    오피스 전체보기
  • 얼럼나이
  • 미디어 센터
  • 구독
  • 연락처
  • Korea | 한국어

    지역 및 언어 선택

    글로벌
    • Global (English)
    미주
    • Brazil (Português)
    • Argentina (Español)
    • Canada (Français)
    • Chile (Español)
    • Colombia (Español)
    유럽, 중동, 아프리카
    • France (Français)
    • DACH Region (Deutsch)
    • Italy (Italiano)
    • Spain (Español)
    • Greece (Elliniká)
    아시아, 호주
    • China (中文版)
    • Korea (한국어)
    • Japan (日本語)
  • Saved items (0)
    Saved items (0)

    You have no saved items.

    관심 있는 내용을 북마크하여 Red 폴더에 저장할 수 있습니다. Red 폴더 에서 저장된 내용을 읽거나 공유해보세요.

    Explore Bain Insights
  • 산업
    메인 메뉴

    산업

    • 우주항공, 방산 및 정부 서비스
    • 농업 관련 산업
    • 화학
    • 인프라, 건설 및 건축 자재
    • 소비재
    • 금융 서비스
    • 헬스케어
    • 산업용 기계 및 장비
    • 미디어 및 엔터테인먼트
    • 금속
    • 광업
    • 석유 및 가스
    • 제지 및 패키징 산업
    • 사모펀드
    • 사회 및 공공 부문
    • 유통
    • 기술
    • 텔레콤
    • 운송
    • 여행·여가
    • 유틸리티 및 재생가능 에너지
  • 컨설팅 서비스
    메인 메뉴

    컨설팅 서비스

    • Customer Experience
    • ESG
    • Innovation
    • M&A
    • 운영
    • 조직
    • 사모펀드
    • 고객 전략 및 마케팅
    • 전략
    • AI, 인사이트 및 솔루션
    • Technology
    • 변화 혁신
  • Digital
  • 인사이트
  • 베인 소개
    메인 메뉴

    베인 소개

    • 업무 소개
    • 베인의 신념
    • 구성원 및 리더십 소개
    • 고객 성과
    • 주요 수상 경력
    • 글로벌 파트너사
    Further: Our global responsibility
    • 다양성과 포용
    • 사회 공헌 활동
    • Sustainability
    • World Economic Forum
    Learn more about Further
  • Careers
    메인 메뉴

    Careers

    • Work with Us
      Careers
      Work with Us
      • Find Your Place
      • Our Work Areas
      • Integrated Teams
      • Students
      • Internships & Programs
      • Recruiting Events
    • Life at Bain
      Careers
      Life at Bain
      • Blog: Inside Bain
      • Career Stories
      • Our People
      • Where We Work
      • Supporting Your Growth
      • Affinity Groups
      • Benefits
    • Impact Stories
    • Hiring Process
      Careers
      Hiring Process
      • What to Expect
      • Interviewing
    FIND JOBS
  • 오피스
    메인 메뉴

    오피스

    • 미주
      오피스
      미주
      • Atlanta
      • Austin
      • Bogota
      • Boston
      • Buenos Aires
      • Chicago
      • Dallas
      • Denver
      • Houston
      • Los Angeles
      • Mexico City
      • Minneapolis
      • Monterrey
      • Montreal
      • New York
      • Rio de Janeiro
      • San Francisco
      • Santiago
      • São Paulo
      • Seattle
      • Silicon Valley
      • Toronto
      • Washington, DC
    • 유럽, 중동, 아프리카
      오피스
      유럽, 중동, 아프리카
      • Amsterdam
      • Athens
      • Berlin
      • Brussels
      • Copenhagen
      • Doha
      • Dubai
      • Dusseldorf
      • Frankfurt
      • Helsinki
      • Istanbul
      • Johannesburg
      • Kyiv
      • Lisbon
      • London
      • Madrid
      • Milan
      • Munich
      • Oslo
      • Paris
      • Riyadh
      • Rome
      • Stockholm
      • Vienna
      • Warsaw
      • Zurich
    • 아시아, 호주
      오피스
      아시아, 호주
      • Bangkok
      • Beijing
      • Bengaluru
      • Brisbane
      • Ho Chi Minh City
      • Hong Kong
      • Jakarta
      • Kuala Lumpur
      • Manila
      • Melbourne
      • Mumbai
      • New Delhi
      • Perth
      • Seoul
      • Shanghai
      • Singapore
      • Sydney
      • Tokyo
    오피스 전체보기
  • 얼럼나이
  • 미디어 센터
  • 구독
  • 연락처
  • Korea | 한국어
    메인 메뉴

    지역 및 언어 선택

    • 글로벌
      지역 및 언어 선택
      글로벌
      • Global (English)
    • 미주
      지역 및 언어 선택
      미주
      • Brazil (Português)
      • Argentina (Español)
      • Canada (Français)
      • Chile (Español)
      • Colombia (Español)
    • 유럽, 중동, 아프리카
      지역 및 언어 선택
      유럽, 중동, 아프리카
      • France (Français)
      • DACH Region (Deutsch)
      • Italy (Italiano)
      • Spain (Español)
      • Greece (Elliniká)
    • 아시아, 호주
      지역 및 언어 선택
      아시아, 호주
      • China (中文版)
      • Korea (한국어)
      • Japan (日本語)
  • Saved items  (0)
    메인 메뉴
    Saved items (0)

    You have no saved items.

    관심 있는 내용을 북마크하여 Red 폴더에 저장할 수 있습니다. Red 폴더 에서 저장된 내용을 읽거나 공유해보세요.

    Explore Bain Insights
  • 산업
    • 산업

      • 우주항공, 방산 및 정부 서비스
      • 농업 관련 산업
      • 화학
      • 인프라, 건설 및 건축 자재
      • 소비재
      • 금융 서비스
      • 헬스케어
      • 산업용 기계 및 장비
      • 미디어 및 엔터테인먼트
      • 금속
      • 광업
      • 석유 및 가스
      • 제지 및 패키징 산업
      • 사모펀드
      • 사회 및 공공 부문
      • 유통
      • 기술
      • 텔레콤
      • 운송
      • 여행·여가
      • 유틸리티 및 재생가능 에너지
  • 컨설팅 서비스
    • 컨설팅 서비스

      • Customer Experience
      • ESG
      • Innovation
      • M&A
      • 운영
      • 조직
      • 사모펀드
      • 고객 전략 및 마케팅
      • 전략
      • AI, 인사이트 및 솔루션
      • Technology
      • 변화 혁신
  • Digital
  • 인사이트
  • 베인 소개
    • 베인 소개

      • 업무 소개
      • 베인의 신념
      • 구성원 및 리더십 소개
      • 고객 성과
      • 주요 수상 경력
      • 글로벌 파트너사
      Further: Our global responsibility
      • 다양성과 포용
      • 사회 공헌 활동
      • Sustainability
      • World Economic Forum
      Learn more about Further
  • Careers
    최근 검색어
      최근 방문 페이지

      Content added to saved items

      Saved items (0)

      Removed from saved items

      Saved items (0)

      Forbes.com

      10 decision diseases that plague companies

      10 decision diseases that plague companies

      Has your company contracted any of these debilitating decision diseases?

      글 Paul Rogers and Jenny Davis-Peccoud

      • 읽기 소요시간

      Article

      10 decision diseases that plague companies
      en

      Why can’t we ever make a simple decision without screwing it up? 

      At many companies, this agonized cry reverberates from the CEO’s office to the front line. People know that too many key decisions take too long, turn out wrong, or somehow never get translated into action. It’s one of the most common organizational complaints we hear.

      But decision failure is just a symptom. The best way to address it is to diagnose the underlying condition, so that you can take the right corrective action. Has your company contracted any of these debilitating decision diseases?

      Blurred vision. At some organizations, people lack a context for making and executing key decisions. They don’t know what hill to take, let alone how to take it. Think of Reebok some years back. It diversified into fashion footwear and boats (not boat shoes, boats). It was the wrong move for the company at that time, leading to a tarnished brand and eroded market share.

      Split personality. There’s a vision, all right, but people understand it differently or else don’t buy in at all. A UK retailer developed an ambitious store-opening plan. But the various parts of the organization— buying, store design, operations and so on— each had a different idea on how to go about it. The result: stalled decisions and a sluggish rollout.

      Decision constipation. The organization strains, but nothing happens. An auto company’s European operations reached the brink of bankruptcy, and still its cars were uncompetitive and late to market. One reason: Global product development thought they had the final call on new-product features. Regional marketing thought they did, causing a decision blockage.

      Structural sclerosis. The organization’s structure obstructs good decision making and execution. A rental-car company in Europe was organized by country. How could it ever hope to offer seamless service to the highly profitable travelers who crossed country borders.

      Process paralysis. Business processes grind to a near-halt because no one scrutinizes them with key decisions in mind. One pharmaceutical product team struggled to perform critical analyses on drugs before a key stage. Finally—aha!—the organization realized that only the drugs that made it through the stage needed the detailed work.

      Data dysfunction. The information needed for major decisions isn’t available at the right time or in the right format. Conversely, decision makers may be swamped with more data than they can possibly decipher and use. One major oil company provided senior managers with all kinds of metrics— but no one was sure which factors actually drove business success.

      Misaligned incentives. Measures and incentives don’t reinforce good decisions. Look no farther than the 2008 Wall Street debacle: Many traders received outsized rewards for decisions that hurt their companies’ long-term value.

      Talent deficiency. Positions that are central to key decisions aren’t held by people with the necessary experience and competencies. A struggling telecommunications company found that only 40% of its critical positions were filled by top talent, and only 30% of its best managers were in key jobs. Little wonder its performance was suffering.

      Behavior breakdown. Leaders undermine effective decision making and execution, often unintentionally. The CEO of a large consumer-products company restructured the organization around a new global vision and mission. But many country-based general managers continued to operate just as they had before, putting local interests first.

      Culture collapse. The organization lacks a sense of identity and forward movement. Decisions disappear into a dysfunctional culture. In the late 1990s, the power technology and automation company ABB struggled with nearly every major decision, including bids on major jobs. ABB’s thousands of units pursued their own priorities and jostled with one another for advantage. Some managers had three, four, even five bosses, and had to get approval for major decisions from each one.

      All of these ailments can be addressed. The prescription is usually to open up the decision pathways, assign clear decision roles and then create an environment that supports great decision making and execution.

      Even a culture collapse, which might otherwise seem terminal, responds to comprehensive treatment. When Jürgen Dormann became CEO of ABB in 2002, he and his team consolidated ABB’s units into just two divisions, eliminated an entire management layer and centralized profit-and-loss accountability. They built a tight, cohesive leadership team aligned around a set of well-understood goals. By 2007, the company was back on track, its share price and market value up fivefold in just five years.

      Does your company suffer from any of these conditions? Take our quiz to find out. Decision ailments are too hazardous to let fester. Top companies maintain their decision systems at the peak of health—and their performance reflects it.

      Paul Rogers is the managing partner of Bain’s London office and leads Bain’s Global Organization practice. Jenny Davis-Peccoud is senior director of Bain’s Global Organization practice. She is based in London.

      Bain Book

      Decide & Deliver

      Learn more about the five steps that leading organizations use to make great decisions quickly and execute them effectively.

      저자
      • Paul Rogers
        Former Partner, Middle East
      • Headshot of Jenny Davis-Peccoud
        Jenny Davis-Peccoud
        파트너, Amsterdam
      문의하기
      관련 컨설팅 서비스
      • 조직
      조직
      Committees that work

      Committees can be time sinks and morale killers, but they don’t have to be. With facts in hand, you can tackle the tyranny of bad committees.

      자세히 보기
      조직
      Measuring decision effectiveness

      Good, fast decision making and execution produce good financial results.

      자세히 보기
      조직
      Beef up organisation in a downturn

      A strong organisation isn't optional, something to worry about after the crisis.

      자세히 보기
      조직
      Want More Out of Your AI Investments? Think People First

      To unlock AI’s exponential productivity potential, companies must modernize workflow and workforce in tandem.

      자세히 보기
      조직
      Stay Relevant, Spark Energy: Pedro Arnt, CEO dLocal

      How can a hyperscaler grow at lightning speed without losing its soul? 

      자세히 보기
      First published in 9월 2012
      태그
      • 조직

      프로젝트 사례

      전략 A Bold New Strategy Restores a Bank to a Leadership Position

      See more related case studies

      조직 Centralization boosts performance for an energy giant

      See more related case studies

      조직 A Regional Operating Model Lifts European Sales for a Medical Device Maker

      See more related case studies

      베인에 궁금하신 점이 있으신가요?

      베인은 주저 없이 변화를 마주할 줄 아는 용감한 리더들과 함께합니다. 그리고, 이들의 담대한 용기는 고객사의 성공으로 이어집니다.

      급변하는 비즈니스 환경에서 살아남기 위한 선도자의 시각. 월간 Bain Insights에서 글로벌 비즈니스의 핵심 이슈를 확인하십시오.

      *개인정보 정책을 읽었으며 그 내용에 동의합니다.

      Privacy Policy를 읽고 동의해주십시오.
      Bain & Company
      문의하기 환경정책 Accessibility 이용약관 개인정보 보호 쿠키 사용 정책 Sitemap Log In

      © 1996-2026 Bain & Company, Inc.

      문의하기

      무엇을 도와드릴까요?

      • 프로젝트 문의
      • 채용 정보
      • 언론
      • 제휴 문의
      • 연사 초청
      오피스 전체보기