Skip to Content
  • 오피스

    오피스

    미주
    • Atlanta
    • Austin
    • Bogota
    • Boston
    • Buenos Aires
    • Chicago
    • Dallas
    • Denver
    • Houston
    • Los Angeles
    • Mexico City
    • Minneapolis
    • Monterrey
    • Montreal
    • New York
    • Rio de Janeiro
    • San Francisco
    • Santiago
    • São Paulo
    • Seattle
    • Silicon Valley
    • Toronto
    • Washington, DC
    유럽, 중동, 아프리카
    • Amsterdam
    • Athens
    • Berlin
    • Brussels
    • Copenhagen
    • Doha
    • Dubai
    • Dusseldorf
    • Frankfurt
    • Helsinki
    • Istanbul
    • Johannesburg
    • Kyiv
    • Lisbon
    • London
    • Madrid
    • Milan
    • Munich
    • Oslo
    • Paris
    • Riyadh
    • Rome
    • Stockholm
    • Vienna
    • Warsaw
    • Zurich
    아시아, 호주
    • Bangkok
    • Beijing
    • Bengaluru
    • Brisbane
    • Ho Chi Minh City
    • Hong Kong
    • Jakarta
    • Kuala Lumpur
    • Manila
    • Melbourne
    • Mumbai
    • New Delhi
    • Perth
    • Seoul
    • Shanghai
    • Singapore
    • Sydney
    • Tokyo
    오피스 전체보기
  • 얼럼나이
  • 미디어 센터
  • 구독
  • 연락처
  • Korea | 한국어

    지역 및 언어 선택

    글로벌
    • Global (English)
    미주
    • Brazil (Português)
    • Argentina (Español)
    • Canada (Français)
    • Chile (Español)
    • Colombia (Español)
    유럽, 중동, 아프리카
    • France (Français)
    • DACH Region (Deutsch)
    • Italy (Italiano)
    • Spain (Español)
    • Greece (Elliniká)
    아시아, 호주
    • China (中文版)
    • Korea (한국어)
    • Japan (日本語)
  • Saved items (0)
    Saved items (0)

    You have no saved items.

    관심 있는 내용을 북마크하여 Red 폴더에 저장할 수 있습니다. Red 폴더 에서 저장된 내용을 읽거나 공유해보세요.

    Explore Bain Insights
Bain.com 홈페이지
Founder's Mentality®
  • Overview
  • About
    Bain.com 홈페이지
    Founder's Mentality®

    About

    • About Founder's Mentality
    • About Micro-battles
  • Podcast
  • Book
  • Blog
  • 오피스
    메인 메뉴

    오피스

    • 미주
      오피스
      미주
      • Atlanta
      • Austin
      • Bogota
      • Boston
      • Buenos Aires
      • Chicago
      • Dallas
      • Denver
      • Houston
      • Los Angeles
      • Mexico City
      • Minneapolis
      • Monterrey
      • Montreal
      • New York
      • Rio de Janeiro
      • San Francisco
      • Santiago
      • São Paulo
      • Seattle
      • Silicon Valley
      • Toronto
      • Washington, DC
    • 유럽, 중동, 아프리카
      오피스
      유럽, 중동, 아프리카
      • Amsterdam
      • Athens
      • Berlin
      • Brussels
      • Copenhagen
      • Doha
      • Dubai
      • Dusseldorf
      • Frankfurt
      • Helsinki
      • Istanbul
      • Johannesburg
      • Kyiv
      • Lisbon
      • London
      • Madrid
      • Milan
      • Munich
      • Oslo
      • Paris
      • Riyadh
      • Rome
      • Stockholm
      • Vienna
      • Warsaw
      • Zurich
    • 아시아, 호주
      오피스
      아시아, 호주
      • Bangkok
      • Beijing
      • Bengaluru
      • Brisbane
      • Ho Chi Minh City
      • Hong Kong
      • Jakarta
      • Kuala Lumpur
      • Manila
      • Melbourne
      • Mumbai
      • New Delhi
      • Perth
      • Seoul
      • Shanghai
      • Singapore
      • Sydney
      • Tokyo
    오피스 전체보기
  • 얼럼나이
  • 미디어 센터
  • 구독
  • 연락처
  • Korea | 한국어
    메인 메뉴

    지역 및 언어 선택

    • 글로벌
      지역 및 언어 선택
      글로벌
      • Global (English)
    • 미주
      지역 및 언어 선택
      미주
      • Brazil (Português)
      • Argentina (Español)
      • Canada (Français)
      • Chile (Español)
      • Colombia (Español)
    • 유럽, 중동, 아프리카
      지역 및 언어 선택
      유럽, 중동, 아프리카
      • France (Français)
      • DACH Region (Deutsch)
      • Italy (Italiano)
      • Spain (Español)
      • Greece (Elliniká)
    • 아시아, 호주
      지역 및 언어 선택
      아시아, 호주
      • China (中文版)
      • Korea (한국어)
      • Japan (日本語)
  • Saved items  (0)
    메인 메뉴
    Saved items (0)

    You have no saved items.

    관심 있는 내용을 북마크하여 Red 폴더에 저장할 수 있습니다. Red 폴더 에서 저장된 내용을 읽거나 공유해보세요.

    Explore Bain Insights
Founder's Mentality®
Founder's Mentality®
  • 산업
    • 산업

      • 우주항공, 방산 및 정부 서비스
      • 농업 관련 산업
      • 자동차
      • 화학
      • 인프라, 건설 및 건축 자재
      • 소비재
      • 금융 서비스
      • 헬스케어
      • 산업용 기계 및 장비
      • 미디어 및 엔터테인먼트
      • 금속
      • 광업
      • 석유 및 가스
      • 제지 및 패키징 산업
      • 사모펀드
      • 사회 및 공공 부문
      • 유통
      • 기술
      • 텔레콤
      • 운송
      • 여행·여가
      • 유틸리티 및 재생가능 에너지
  • 컨설팅 서비스
    • 컨설팅 서비스

      • AI, 인사이트 및 솔루션
      • Customer Experience
      • Innovation
      • M&A
      • 운영
      • 조직
      • 사모펀드
      • 고객 전략 및 마케팅
      • 전략
      • ESG
      • Technology
      • 변화 혁신
  • Digital
  • 인사이트
  • 베인 소개
    • 베인 소개

      • 업무 소개
      • 베인의 신념
      • 구성원 및 리더십 소개
      • 고객 성과
      • 주요 수상 경력
      • 글로벌 파트너사
      Further: Our global responsibility
      • 다양성과 포용
      • 사회 공헌 활동
      • Sustainability
      • World Economic Forum
      Learn more about Further
  • Careers
    최근 검색어
      최근 방문 페이지

      Content added to saved items

      Saved items (0)

      Removed from saved items

      Saved items (0)

      Founder's Mentality Blog

      The Power of Deconstruction: Two Stories

      The Power of Deconstruction: Two Stories

      Insurgent leaders break down a problems into actionable sub-elements.

      글 James Allen

      • 읽기 소요시간

      Article

      The Power of Deconstruction: Two Stories
      en

      In a recent blog post about how companies can increase their metabolic rate, I noted that one of the main cultural differences between insurgent and incumbent companies is how their leaders solve problems: The leaders of insurgent companies tend to break down a problem into actionable sub-elements, while the leaders of a typical incumbent tend to take a problem and make it so big it becomes unsolvable. The net result is that insurgents operate with a bias to action, while incumbents tend to suffer from a bias to inaction.

      This highlights a general point about leadership: I have increasingly found that great founders, CEOs and investors tend to be great deconstructionists. I don’t mean in the tweedy, academic sense. I mean they have a knack for breaking down seemingly unsolvable problems into something actionable. Many great founder stories—from Edwin Land’s invention of the Polaroid SX-70 camera to Steve Jobs’ development of the Mac and the iPhone—feature visionaries who are able to create new industries one step at a time by breaking down big issues into smaller ones. Ron Fierstein’s A Triumph of Genius shows this vividly in telling the gripping story of how Land solved one basic research problem after another to create his breakthrough instant film camera.

      In this post, I’d like bring this idea to life in a different way—by telling two deeply personal stories of extraordinary men who have been able to overcome obstacles by deconstructing problems few thought were solvable. One takes us to the indigenous communities of Australia and the other to a lonely point on Interstate Highway 10, 61 miles east of Bartlesville, Oklahoma.

      Learn more

      About the Founder's Mentality

      The three elements of the Founder's Mentality help companies sustain performance while avoiding the inevitable crises of growth.

      The AIME is college

      The first story is about Jack Manning Bancroft, the founder and CEO of AIME, which stands for Australian Indigenous Mentoring Experience. Jack, whose mother is indigenous, founded AIME in 2005 while still at university. His mission was straightforward: to help indigenous kids complete high school and go on to further education, training or employment by matching them with university students volunteering as mentors. Under Jack’s leadership, AIME has grown rapidly. A program that started with 25 mentor-student pairs ended 2014 working with more than 4,090 students and 1,517 mentors. It has had remarkable success reversing the low high school completion rates among indigenous youth.

      Jack talks eloquently about how AIME is transforming not only the lives of indigenous students but also Australians generally. His many fans go further, explaining how the AIME model can transform education in rural Africa and other impoverished areas (see, for example, this 30-minute documentary about Jack and AIME).

      But what struck me when I met Jack recently in Sydney was how quickly he moves from expressing his vision to laying out a set of finite and actionable targets. “Our insurgency is simple,” he says. “Indigenous kids are born superheroes; we simply teach them to fly. We do this through four very specific capabilities, each of which we nurture and support in a single, integrated repeatable model.”

      According to Jack, the four capabilities are:

      1. Everything scales. “Everything we do is set up to scale, from our mentor-mentee matching program, to our online workbooks, to the systems we use to support every site and university partnership. With one model, spread site by site, university by university, our goal is to reach as many kids as possible.”
      2. We are storytellers. “Every mentee-mentor match is a story. Every success, from our grads to the amazing people who work for us, is a story. Every word is precious. Every sentence written or uttered is a chance to change a life. We relentlessly chase perfection in the way we communicate. The indigenous people of this country who work for us, who walk with us, are the beacons of indigenous success, who leave footprints for the kids to follow.”
      3. We unlock the joy of learning. “One hour with AIME and a kid’s view of learning is changed forever. We make learning fun, joyful, challenging and rewarding.”
      4. Every student’s journey matters. “We change lives and can prove it: Every single student’s life and journey counts, and we measure, follow and record it accordingly.”

      The metrics AIME uses to measure its impact are clear and understandable by all. A big one is high-school completion rate: While only 41% of indigenous students from the general population complete years 9 through 12 of high school, 76% of AIME students do, which is approaching the 81% rate posted by non-indigenous students. Another key metric is the number of AIME students that go on to university: Almost 27%, vs. 10% for the general indigenous population.

      In our Founder’s Mentality language, Jack has created an extraordinary insurgency: Through mentorship, we help indigenous superheroes fly. It rivals that of Jaipur Rugs, one of our favorites. But he is also a brilliant deconstructionist. He understands that the big issue—how to improve the lives of indigenous people in Australia—is too big to solve all at once. So he broke it down to a single question: How can I increase the rate at which indigenous students graduate high school and move on to further education, training or employment? He then went about solving that specific problem with a scalable repeatable model.

      Step by step to recovery

      Now let’s move 8,600 miles east to Oklahoma, where Brett Bullington, a well-known Silicon Valley venture capitalist, had a devastating cycling accident halfway through a charity bike ride across the US. He suffered extreme brain trauma, and for a number of weeks it was not clear he would recover. I’ve known Brett for 40 years—among other things, his mother was the playground monitor in my Southern California middle school. I have tracked his recovery obsessively. A blog, Brett’s Recovery, supplied a day-by-day account as Brett slowly got back on his feet.

      Brett’s story is incredibly inspirational. But it is also a moving example of how powerful it can be to break down an overwhelming problem into manageable parts. After Brett regained consciousness, he decided to distill his recovery into two simple measures—steps walked per day and hours slept per night. He became a Jawbone fanatic, tracking and reporting his steps and sleep numbers daily on Facebook. While the weaker among us might have despaired over the gruelingly slow pace of recovery typical of severe trauma, Brett focused in on the job to be done and dutifully reported his two metrics each day. One of the things he’s learned: Set achievable goals that will show progress and provide a sense of moving forward.

      “As soon as I got out of the hospital, all I wanted to do is walk,” he told one interviewer. “That’s what I do now. I walk about 30 miles a week and sleep between 9 and 10 hours a night.” During the week of May 11, his Jawbone recorded that he averaged 12,032 steps a day and covered 38.6 miles. He views his steps, his sleep and his socialization (meeting folks during his walks) as the key to his recovery.

      Today, Brett is well on the road to recovery and is focused on giving back to others recovering from major head trauma by passing along what he has learned about setting goals and staying positive. He’s also advocating for more traumatic brain injury research and seeking solutions by talking with entrepreneurs and thought leaders on the role of social media in medical recovery. One idea: Using Big Data to find commonalities among people recovering from traumatic brain injuries to isolate what works.

      Both Jack and Brett are transforming the world in their own ways. Student by student, Jack has broken down the inequality of opportunity for Australia’s indigenous people into something solvable and actionable. Step by step, Brett has broken down the problem of recovery from severe brain trauma into something solvable and actionable. Both are geniuses at deconstruction—they each chose action over inaction.

      Pay attention in your next business meeting. Do you end your discussions with simpler problems that can be solved, or do problems become wonderfully more complex—problems that are beautiful in their expansiveness and fully liberate anyone in your organization from having to do a thing?

      저자
      • Headshot of James Allen
        James Allen
        어드바이저 파트너, London
      문의하기
      관련 컨설팅 서비스
      • 전략
      Change Management
      Micro-battles and the Journey to Scale Insurgency

      Discrete, fast-moving initiatives bring focus to strategic choices and help companies rediscover the art of getting stuff done.

      자세히 보기
      전략
      The Founder's Mentality: How to Overcome the Predictable Crises of Growth

      The Founder's Mentality® can help businesses achieve lasting, profitable growth.

      자세히 보기
      전략
      Barriers and Pathways to Sustainable Growth: Harnessing the Power of the Founder's Mentality

      Some companies have been able to anticipate and address the internal obstacles to growth.

      자세히 보기
      창업자 정신
      The Magic of Founder-led Companies

      Companies with their founder present performed twice as well as their peers in the S&P 500 over the past decade.

      자세히 보기
      전략
      Six Threats Demand a New Playbook for Banks in Wealth and Asset Management

      AI, direct-to-consumer models, and the return of local priorities are redrawing industry lines.

      자세히 보기
      First published in 6월 2015
      태그
      • 전략
      • 창업자 정신

      프로젝트 사례

      전략 Jump-starting innovation for a telecom solutions provider

      See more related case studies

      전략 New products propel profitability for metals manufacturer

      See more related case studies

      전략 An auctioneer makes a winning online bid

      See more related case studies

      베인에 궁금하신 점이 있으신가요?

      베인은 주저 없이 변화를 마주할 줄 아는 용감한 리더들과 함께합니다. 그리고, 이들의 담대한 용기는 고객사의 성공으로 이어집니다.

      급변하는 비즈니스 환경에서 살아남기 위한 선도자의 시각. 월간 Bain Insights에서 글로벌 비즈니스의 핵심 이슈를 확인하십시오.

      *개인정보 정책을 읽었으며 그 내용에 동의합니다.

      Privacy Policy를 읽고 동의해주십시오.
      Bain & Company
      문의하기 환경정책 Accessibility 이용약관 개인정보 보호 쿠키 사용 정책 Sitemap Log In

      © 1996-2026 Bain & Company, Inc.

      문의하기

      무엇을 도와드릴까요?

      • 프로젝트 문의
      • 채용 정보
      • 언론
      • 제휴 문의
      • 연사 초청
      오피스 전체보기