Skip to Content
  • 오피스

    오피스

    미주
    • Atlanta
    • Austin
    • Bogota
    • Boston
    • Buenos Aires
    • Chicago
    • Dallas
    • Denver
    • Houston
    • Los Angeles
    • Mexico City
    • Minneapolis
    • Monterrey
    • Montreal
    • New York
    • Rio de Janeiro
    • San Francisco
    • Santiago
    • São Paulo
    • Seattle
    • Silicon Valley
    • Toronto
    • Washington, DC
    유럽, 중동, 아프리카
    • Amsterdam
    • Athens
    • Berlin
    • Brussels
    • Copenhagen
    • Doha
    • Dubai
    • Dusseldorf
    • Frankfurt
    • Helsinki
    • Istanbul
    • Johannesburg
    • Kyiv
    • Lisbon
    • London
    • Madrid
    • Milan
    • Munich
    • Oslo
    • Paris
    • Riyadh
    • Rome
    • Stockholm
    • Vienna
    • Warsaw
    • Zurich
    아시아, 호주
    • Bangkok
    • Beijing
    • Bengaluru
    • Brisbane
    • Ho Chi Minh City
    • Hong Kong
    • Jakarta
    • Kuala Lumpur
    • Manila
    • Melbourne
    • Mumbai
    • New Delhi
    • Perth
    • Seoul
    • Shanghai
    • Singapore
    • Sydney
    • Tokyo
    오피스 전체보기
  • 얼럼나이
  • 미디어 센터
  • 구독
  • 연락처
  • Korea | 한국어

    지역 및 언어 선택

    글로벌
    • Global (English)
    미주
    • Brazil (Português)
    • Argentina (Español)
    • Canada (Français)
    • Chile (Español)
    • Colombia (Español)
    유럽, 중동, 아프리카
    • France (Français)
    • DACH Region (Deutsch)
    • Italy (Italiano)
    • Spain (Español)
    • Greece (Elliniká)
    아시아, 호주
    • China (中文版)
    • Korea (한국어)
    • Japan (日本語)
  • Saved items (0)
    Saved items (0)

    You have no saved items.

    관심 있는 내용을 북마크하여 Red 폴더에 저장할 수 있습니다. Red 폴더 에서 저장된 내용을 읽거나 공유해보세요.

    Explore Bain Insights
  • 산업
    메인 메뉴

    산업

    • 우주항공, 방산 및 정부 서비스
    • 농업 관련 산업
    • 화학
    • 인프라, 건설 및 건축 자재
    • 소비재
    • 금융 서비스
    • 헬스케어
    • 산업용 기계 및 장비
    • 미디어 및 엔터테인먼트
    • 금속
    • 광업
    • 석유 및 가스
    • 제지 및 패키징 산업
    • 사모펀드
    • 사회 및 공공 부문
    • 유통
    • 기술
    • 텔레콤
    • 운송
    • 여행·여가
    • 유틸리티 및 재생가능 에너지
  • 컨설팅 서비스
    메인 메뉴

    컨설팅 서비스

    • Customer Experience
    • ESG
    • Innovation
    • M&A
    • 운영
    • 조직
    • 사모펀드
    • 고객 전략 및 마케팅
    • 전략
    • AI, 인사이트 및 솔루션
    • Technology
    • 변화 혁신
  • Digital
  • 인사이트
  • 베인 소개
    메인 메뉴

    베인 소개

    • 업무 소개
    • 베인의 신념
    • 구성원 및 리더십 소개
    • 고객 성과
    • 주요 수상 경력
    • 글로벌 파트너사
    Further: Our global responsibility
    • 다양성과 포용
    • 사회 공헌 활동
    • Sustainability
    • World Economic Forum
    Learn more about Further
  • Careers
    메인 메뉴

    Careers

    • Work with Us
      Careers
      Work with Us
      • Find Your Place
      • Our Work Areas
      • Integrated Teams
      • Students
      • Internships & Programs
      • Recruiting Events
    • Life at Bain
      Careers
      Life at Bain
      • Blog: Inside Bain
      • Career Stories
      • Our People
      • Where We Work
      • Supporting Your Growth
      • Affinity Groups
      • Benefits
    • Impact Stories
    • Hiring Process
      Careers
      Hiring Process
      • What to Expect
      • Interviewing
    FIND JOBS
  • 오피스
    메인 메뉴

    오피스

    • 미주
      오피스
      미주
      • Atlanta
      • Austin
      • Bogota
      • Boston
      • Buenos Aires
      • Chicago
      • Dallas
      • Denver
      • Houston
      • Los Angeles
      • Mexico City
      • Minneapolis
      • Monterrey
      • Montreal
      • New York
      • Rio de Janeiro
      • San Francisco
      • Santiago
      • São Paulo
      • Seattle
      • Silicon Valley
      • Toronto
      • Washington, DC
    • 유럽, 중동, 아프리카
      오피스
      유럽, 중동, 아프리카
      • Amsterdam
      • Athens
      • Berlin
      • Brussels
      • Copenhagen
      • Doha
      • Dubai
      • Dusseldorf
      • Frankfurt
      • Helsinki
      • Istanbul
      • Johannesburg
      • Kyiv
      • Lisbon
      • London
      • Madrid
      • Milan
      • Munich
      • Oslo
      • Paris
      • Riyadh
      • Rome
      • Stockholm
      • Vienna
      • Warsaw
      • Zurich
    • 아시아, 호주
      오피스
      아시아, 호주
      • Bangkok
      • Beijing
      • Bengaluru
      • Brisbane
      • Ho Chi Minh City
      • Hong Kong
      • Jakarta
      • Kuala Lumpur
      • Manila
      • Melbourne
      • Mumbai
      • New Delhi
      • Perth
      • Seoul
      • Shanghai
      • Singapore
      • Sydney
      • Tokyo
    오피스 전체보기
  • 얼럼나이
  • 미디어 센터
  • 구독
  • 연락처
  • Korea | 한국어
    메인 메뉴

    지역 및 언어 선택

    • 글로벌
      지역 및 언어 선택
      글로벌
      • Global (English)
    • 미주
      지역 및 언어 선택
      미주
      • Brazil (Português)
      • Argentina (Español)
      • Canada (Français)
      • Chile (Español)
      • Colombia (Español)
    • 유럽, 중동, 아프리카
      지역 및 언어 선택
      유럽, 중동, 아프리카
      • France (Français)
      • DACH Region (Deutsch)
      • Italy (Italiano)
      • Spain (Español)
      • Greece (Elliniká)
    • 아시아, 호주
      지역 및 언어 선택
      아시아, 호주
      • China (中文版)
      • Korea (한국어)
      • Japan (日本語)
  • Saved items  (0)
    메인 메뉴
    Saved items (0)

    You have no saved items.

    관심 있는 내용을 북마크하여 Red 폴더에 저장할 수 있습니다. Red 폴더 에서 저장된 내용을 읽거나 공유해보세요.

    Explore Bain Insights
  • 산업
    • 산업

      • 우주항공, 방산 및 정부 서비스
      • 농업 관련 산업
      • 화학
      • 인프라, 건설 및 건축 자재
      • 소비재
      • 금융 서비스
      • 헬스케어
      • 산업용 기계 및 장비
      • 미디어 및 엔터테인먼트
      • 금속
      • 광업
      • 석유 및 가스
      • 제지 및 패키징 산업
      • 사모펀드
      • 사회 및 공공 부문
      • 유통
      • 기술
      • 텔레콤
      • 운송
      • 여행·여가
      • 유틸리티 및 재생가능 에너지
  • 컨설팅 서비스
    • 컨설팅 서비스

      • Customer Experience
      • ESG
      • Innovation
      • M&A
      • 운영
      • 조직
      • 사모펀드
      • 고객 전략 및 마케팅
      • 전략
      • AI, 인사이트 및 솔루션
      • Technology
      • 변화 혁신
  • Digital
  • 인사이트
  • 베인 소개
    • 베인 소개

      • 업무 소개
      • 베인의 신념
      • 구성원 및 리더십 소개
      • 고객 성과
      • 주요 수상 경력
      • 글로벌 파트너사
      Further: Our global responsibility
      • 다양성과 포용
      • 사회 공헌 활동
      • Sustainability
      • World Economic Forum
      Learn more about Further
  • Careers
    최근 검색어
      최근 방문 페이지

      Content added to saved items

      Saved items (0)

      Removed from saved items

      Saved items (0)

      Forbes.com

      Data Scientists, Take a Hippocratic Oath

      Data Scientists, Take a Hippocratic Oath

      While the ethics of analytical tools can be tricky to parse, five basic principles can help data scientists address the challenge.

      글 Lori Sherer

      • 읽기 소요시간

      Article

      Data Scientists, Take a Hippocratic Oath
      en

      This article originally appeared on Forbes.com.

      Of all the people held accountable for the ethical use of data and analytics today, one group has been oddly overlooked—namely, the data scientists who built the technology.

      As data scientists conceptualize, design and implement analytical tools, they make choices that require judgment and nuance. While the ethics of those choices can be tricky to parse, a few basic principles can address the challenge quite well. In fact, these principles resemble the time-honored ethics articulated more than 2,300 years ago by the Hippocratic oath, which focuses on helping and not harming the sick, on patient confidentiality, and on the importance of teaching others. That ancient Greek pledge has influenced the practice of medicine since then.

      Through a similar oath for data scientists, each item would address one aspect of the judgment that data scientists must exercise every day.

      I recognize that data science has material consequences for individuals and society, so no matter what project or role I pursue, I will use my skills for their well-being.

      How should data scientists dedicate their time and considerable talent? Their value has soared in many employment markets, including healthcare, disaster prevention, supply chain resilience, distribution and marketing. And their selection of issues to work on will have material consequences on the broader society. Some problems have a greater impact than others, although the remuneration might not align with the relative social benefit. Each analytics expert will face trade-offs involving compensation and purpose, and collectively, their decisions will determine how quickly and effectively we address systemic problems.

      I will consider the privacy, dignity and fair treatment of individuals when selecting the data permissible in a given application, putting those considerations above the model’s performance.

      Many analytical models apply to situations involving both a benefit to confer and a risk to mitigate. Credit-scoring models, for instance, serve dual purposes: to help a borrower get a loan at a reasonable price and to help the lender assess the risk it’s taking. Likewise, a ride-sharing algorithm weighs risks such as passenger safety and fraud against the benefit of wider access to mobility.

      Some of the data utilized to feed these models could unwittingly introduce social bias, which would prevent some people from participating in the shared activity. Many governments have prohibited financial institutions from including in their credit-worthiness algorithms factors that could create a social bias, such as race and gender. Today, as more personal data becomes available through social media and public records, data scientists should factor ethical considerations into their choices about which data sets to use and which to exclude.

      A customer’s phone call history to an escort service, for instance, might be available to scientists building a model that evaluates the safety of a potential ride-sharing passenger. Yet, modern ethics would rule such data out of bounds if there is no known correlation between such calls and a person being unsafe. Using the data would violate that person’s privacy and dignity.

       

      I have a responsibility to bring data transparency, accuracy and access to consumers, including making them aware of how their personal data is being used.

      When FICO credit scores first appeared, it was difficult for U.S. consumers to get them and the underlying data unless they applied for a loan. But consumer groups began to push for the information to be more easily accessible, along with ways to correct the many data mistakes contained in the credit bureau reports. Access and the process of correcting errors have gradually improved.

      Today, as companies deploy automated decision-making systems in more situations, from hiring to product offers, the experts who develop the algorithms must be transparent and rigorous about data quality—and not just in theory. Burying a user’s rights in a tiny font that no one reads simply fails any ethical test.

      I will act deliberately to ensure the security of data and promote clear processes and accountability for security in my organization.

      Data security now concerns corporate executives, consumers, legislators and regulators. As analytics experts pull data to power their algorithms, they have a responsibility to check and recheck that the data is secure. Companies should implement clear processes and accountability for security by hacking their own systems and regularly testing the strength of their firewalls. These processes may be difficult and time consuming, but breakdowns can lead to disaster.

      I will invest my time and promote the use of resources in my organization to monitor and test data models for any unintended social harm that the modeling may cause.

      Model outcomes, not just data choice and security, become increasingly important as techniques such as machine learning make models more opaque. When outsiders cannot understand what data or algorithms underpin a model, the only way to spot unintended consequences is to track and study the results.

      Consider the case of Correctional Offender Management Profiling for Alternative Sanctions (COMPAS), a risk assessment software that forecasts how likely criminals are to reoffend, meaning to be arrested again by police. COMPAS guides U.S. judges as they decide, for instance, whether or not to release defendants on bail. It boasts a strong record, in that defendants assigned COMPAS’s highest risk score do eventually reoffend at a rate almost four times that of defendants assigned the lowest risk score.

      While the software’s owner does not disclose the full formula, it is known that the score derives from almost 140 factors—including age and criminal history, but not race. However, a 2016 examination by ProPublica of COMPAS’s results over a period of two years in one Florida county found disturbing evidence: Among defendants who did not reoffend, COMPAS had labeled black defendants as higher risk almost twice as often as white defendants.

      Featured topic

      More Digital Transformation Insights

      Digital transformation is a topic of rich and vital discussion in boardrooms and among executive teams around the world. Here are some insights on what it takes to lead and deliver a digital transformation.

      ProPublica claimed to have evidence of the bias. COMPAS’s creators continue to argue that their product is fair, because the scores mean essentially the same thing regardless of the defendant’s race. That is, COMPAS applies the risk designation in the same way to all defendants. Both sides may be right, according to a subsequent examination by researchers from Stanford and the University of California, Berkeley. Because black defendants do get rearrested at higher rates than white defendants, a higher proportion of them will be deemed medium or high risk by the algorithm.

      The crucial point is that examination of the algorithm’s outcomes by various outside groups shined a light on the use of algorithms in criminal justice. Such scrutiny after the fact forces model makers to be more cognizant of potential biases and more willing to adjust the model. Data scientists must also educate colleagues who deploy a model; without fully understanding the model, colleagues might use it inappropriately because they don’t recognize the risks.

      In our data-driven world, algorithms are here to stay. But time-honored ethics endure as well. Data scientists should play an important role in defining checks and balances to create models that are both useful and fair. The Hippocratic oath has evolved over the centuries, but one concept persists: There is an art to medicine as well as science, and human traits such as sympathy also figure in its practice. We should expect no less of those who fashion products and policies out of data.

      Lori Sherer is a partner with Bain & Company’s Advanced Analytics practice.

      저자
      • Headshot of Lori Sherer
        Lori Sherer
        어드바이저 파트너, San Francisco
      문의하기
      관련 컨설팅 서비스
      • 어드밴스드 애널리틱스
      어드밴스드 애널리틱스
      Tackling AI's Unintended Consequences

      In a world shaped by artificial intelligence, human leadership matters more than ever.

      자세히 보기
      어드밴스드 애널리틱스
      With Advanced Analytics, It's People (Not Data) That Stand in the Way of Change

      Companies that take a one-team approach to behavior change will see transformational results with advanced analytics.

      자세히 보기
      디지털 혁신(Digital Transformation)
      Is Türkiye Ready for Generative AI?

      A new study, in collaboration with TÜSİAD, investigates the AI readiness of Turkish business and the biggest barriers to achieving scale and maturity.

      자세히 보기
      어드밴스드 애널리틱스
      The AI Enterprise: Code Red

      Four questions every executive must answer now.

      자세히 보기
      디지털 혁신(Digital Transformation)
      Choose to Win: The Five Decisions That Make or Break Banking Modernization

      Banking modernization involves more nuance than the binary-bet caricature of an existential “rip-and-replace” gamble versus a cosmetic refresh.

      자세히 보기
      First published in 6월 2018
      태그
      • 디지털 혁신(Digital Transformation)
      • 어드밴스드 애널리틱스

      프로젝트 사례

      어드밴스드 애널리틱스 Analytics Powers a Software Company’s Bold Revenue Goals

      See more related case studies

      고객 전략 및 마케팅 Direct marketing excellence through experimental design

      See more related case studies

      어드밴스드 애널리틱스 Analytics guide an entertainment company's growth strategy

      See more related case studies

      베인에 궁금하신 점이 있으신가요?

      베인은 주저 없이 변화를 마주할 줄 아는 용감한 리더들과 함께합니다. 그리고, 이들의 담대한 용기는 고객사의 성공으로 이어집니다.

      급변하는 비즈니스 환경에서 살아남기 위한 선도자의 시각. 월간 Bain Insights에서 글로벌 비즈니스의 핵심 이슈를 확인하십시오.

      *개인정보 정책을 읽었으며 그 내용에 동의합니다.

      Privacy Policy를 읽고 동의해주십시오.
      Bain & Company
      문의하기 환경정책 Accessibility 이용약관 개인정보 보호 쿠키 사용 정책 Sitemap Log In

      © 1996-2026 Bain & Company, Inc.

      문의하기

      무엇을 도와드릴까요?

      • 프로젝트 문의
      • 채용 정보
      • 언론
      • 제휴 문의
      • 연사 초청
      오피스 전체보기