Skip to Content
  • 오피스

    오피스

    미주
    • Atlanta
    • Austin
    • Bogota
    • Boston
    • Buenos Aires
    • Chicago
    • Dallas
    • Denver
    • Houston
    • Los Angeles
    • Mexico City
    • Minneapolis
    • Monterrey
    • Montreal
    • New York
    • Rio de Janeiro
    • San Francisco
    • Santiago
    • São Paulo
    • Seattle
    • Silicon Valley
    • Toronto
    • Washington, DC
    유럽, 중동, 아프리카
    • Amsterdam
    • Athens
    • Berlin
    • Brussels
    • Copenhagen
    • Doha
    • Dubai
    • Dusseldorf
    • Frankfurt
    • Helsinki
    • Istanbul
    • Johannesburg
    • Kyiv
    • Lisbon
    • London
    • Madrid
    • Milan
    • Munich
    • Oslo
    • Paris
    • Riyadh
    • Rome
    • Stockholm
    • Vienna
    • Warsaw
    • Zurich
    아시아, 호주
    • Bangkok
    • Beijing
    • Bengaluru
    • Brisbane
    • Ho Chi Minh City
    • Hong Kong
    • Jakarta
    • Kuala Lumpur
    • Manila
    • Melbourne
    • Mumbai
    • New Delhi
    • Perth
    • Seoul
    • Shanghai
    • Singapore
    • Sydney
    • Tokyo
    오피스 전체보기
  • 얼럼나이
  • 미디어 센터
  • 구독
  • 연락처
  • Korea | 한국어

    지역 및 언어 선택

    글로벌
    • Global (English)
    미주
    • Brazil (Português)
    • Argentina (Español)
    • Canada (Français)
    • Chile (Español)
    • Colombia (Español)
    유럽, 중동, 아프리카
    • France (Français)
    • DACH Region (Deutsch)
    • Italy (Italiano)
    • Spain (Español)
    • Greece (Elliniká)
    아시아, 호주
    • China (中文版)
    • Korea (한국어)
    • Japan (日本語)
  • Saved items (0)
    Saved items (0)

    You have no saved items.

    관심 있는 내용을 북마크하여 Red 폴더에 저장할 수 있습니다. Red 폴더 에서 저장된 내용을 읽거나 공유해보세요.

    Explore Bain Insights
  • 산업
    메인 메뉴

    산업

    • 우주항공, 방산 및 정부 서비스
    • 농업 관련 산업
    • 자동차
    • 화학
    • 인프라, 건설 및 건축 자재
    • 소비재
    • 금융 서비스
    • 헬스케어
    • 산업용 기계 및 장비
    • 미디어 및 엔터테인먼트
    • 금속
    • 광업
    • 석유 및 가스
    • 제지 및 패키징 산업
    • 사모펀드
    • 사회 및 공공 부문
    • 유통
    • 기술
    • 텔레콤
    • 운송
    • 여행·여가
    • 유틸리티 및 재생가능 에너지
  • 컨설팅 서비스
    메인 메뉴

    컨설팅 서비스

    • AI, 인사이트 및 솔루션
    • Customer Experience
    • Innovation
    • M&A
    • 운영
    • 조직
    • 사모펀드
    • 고객 전략 및 마케팅
    • 전략
    • ESG
    • Technology
    • 변화 혁신
  • Digital
  • 인사이트
  • 베인 소개
    메인 메뉴

    베인 소개

    • 업무 소개
    • 베인의 신념
    • 구성원 및 리더십 소개
    • 고객 성과
    • 주요 수상 경력
    • 글로벌 파트너사
    Further: Our global responsibility
    • 다양성과 포용
    • 사회 공헌 활동
    • Sustainability
    • World Economic Forum
    Learn more about Further
  • Careers
    메인 메뉴

    Careers

    • Work with Us
      Careers
      Work with Us
      • Find Your Place
      • Our Work Areas
      • Integrated Teams
      • Students
      • Internships & Programs
      • Recruiting Events
    • Life at Bain
      Careers
      Life at Bain
      • Blog: Inside Bain
      • Career Stories
      • Our People
      • Where We Work
      • Supporting Your Growth
      • Affinity Groups
      • Benefits
    • Impact Stories
    • Hiring Process
      Careers
      Hiring Process
      • What to Expect
      • Interviewing
    FIND JOBS
  • 오피스
    메인 메뉴

    오피스

    • 미주
      오피스
      미주
      • Atlanta
      • Austin
      • Bogota
      • Boston
      • Buenos Aires
      • Chicago
      • Dallas
      • Denver
      • Houston
      • Los Angeles
      • Mexico City
      • Minneapolis
      • Monterrey
      • Montreal
      • New York
      • Rio de Janeiro
      • San Francisco
      • Santiago
      • São Paulo
      • Seattle
      • Silicon Valley
      • Toronto
      • Washington, DC
    • 유럽, 중동, 아프리카
      오피스
      유럽, 중동, 아프리카
      • Amsterdam
      • Athens
      • Berlin
      • Brussels
      • Copenhagen
      • Doha
      • Dubai
      • Dusseldorf
      • Frankfurt
      • Helsinki
      • Istanbul
      • Johannesburg
      • Kyiv
      • Lisbon
      • London
      • Madrid
      • Milan
      • Munich
      • Oslo
      • Paris
      • Riyadh
      • Rome
      • Stockholm
      • Vienna
      • Warsaw
      • Zurich
    • 아시아, 호주
      오피스
      아시아, 호주
      • Bangkok
      • Beijing
      • Bengaluru
      • Brisbane
      • Ho Chi Minh City
      • Hong Kong
      • Jakarta
      • Kuala Lumpur
      • Manila
      • Melbourne
      • Mumbai
      • New Delhi
      • Perth
      • Seoul
      • Shanghai
      • Singapore
      • Sydney
      • Tokyo
    오피스 전체보기
  • 얼럼나이
  • 미디어 센터
  • 구독
  • 연락처
  • Korea | 한국어
    메인 메뉴

    지역 및 언어 선택

    • 글로벌
      지역 및 언어 선택
      글로벌
      • Global (English)
    • 미주
      지역 및 언어 선택
      미주
      • Brazil (Português)
      • Argentina (Español)
      • Canada (Français)
      • Chile (Español)
      • Colombia (Español)
    • 유럽, 중동, 아프리카
      지역 및 언어 선택
      유럽, 중동, 아프리카
      • France (Français)
      • DACH Region (Deutsch)
      • Italy (Italiano)
      • Spain (Español)
      • Greece (Elliniká)
    • 아시아, 호주
      지역 및 언어 선택
      아시아, 호주
      • China (中文版)
      • Korea (한국어)
      • Japan (日本語)
  • Saved items  (0)
    메인 메뉴
    Saved items (0)

    You have no saved items.

    관심 있는 내용을 북마크하여 Red 폴더에 저장할 수 있습니다. Red 폴더 에서 저장된 내용을 읽거나 공유해보세요.

    Explore Bain Insights
  • 산업
    • 산업

      • 우주항공, 방산 및 정부 서비스
      • 농업 관련 산업
      • 자동차
      • 화학
      • 인프라, 건설 및 건축 자재
      • 소비재
      • 금융 서비스
      • 헬스케어
      • 산업용 기계 및 장비
      • 미디어 및 엔터테인먼트
      • 금속
      • 광업
      • 석유 및 가스
      • 제지 및 패키징 산업
      • 사모펀드
      • 사회 및 공공 부문
      • 유통
      • 기술
      • 텔레콤
      • 운송
      • 여행·여가
      • 유틸리티 및 재생가능 에너지
  • 컨설팅 서비스
    • 컨설팅 서비스

      • AI, 인사이트 및 솔루션
      • Customer Experience
      • Innovation
      • M&A
      • 운영
      • 조직
      • 사모펀드
      • 고객 전략 및 마케팅
      • 전략
      • ESG
      • Technology
      • 변화 혁신
  • Digital
  • 인사이트
  • 베인 소개
    • 베인 소개

      • 업무 소개
      • 베인의 신념
      • 구성원 및 리더십 소개
      • 고객 성과
      • 주요 수상 경력
      • 글로벌 파트너사
      Further: Our global responsibility
      • 다양성과 포용
      • 사회 공헌 활동
      • Sustainability
      • World Economic Forum
      Learn more about Further
  • Careers
    최근 검색어
      최근 방문 페이지

      Content added to saved items

      Saved items (0)

      Removed from saved items

      Saved items (0)

      The Financial Times

      One Man's Quixotic Quest For a Greener Future

      One Man's Quixotic Quest For a Greener Future

      Even an ardent enthusiast will struggle to make some green technology work.

      글 Julian Critchlow

      • 읽기 소요시간

      Article

      One Man's Quixotic Quest For a Greener Future
      en

      This article originally appeared in The Financial Times (subscription required).

      How, as a prosperous westerner, do you free yourself from the guilty knowledge that your bequest to planet earth will be a hotter and less hospitable climate? In the hours between breakfast and lunch, Britons and Americans are responsible for more carbon emissions than someone living in India is likely to produce in an entire day. European governments hope to reduce this deadly toll by offering big subsidies for measures that will lessen our dependence on fossil fuels. Billions have been spent, yet progress is slow.

      For more than two decades I have been helping utility companies around the world make electricity generation cleaner. For most of that time, however, my personal environmental credentials have been a muddier shade of green. The guilt began at home (a draughty 19th-century house heated by oil, one of the dirtiest-burning fuels) and it followed me everywhere I went in my petrol-guzzling car. Heating homes and getting around accounts for more than half of the energy used in Britain. Spurred on by my wife, our family asked ourselves: how little could we use?

      Our first step was choosing a sustainable form of heating. My wife was keen on subsidised solar panels, but I could not in good conscience spend thousands of taxpayers’ pounds pointing photovoltaic cells at London’s gloomy skies. Instead we chose two air-source heat pumps to provide heat and hot water.

      At the time there were no subsidies for these gadgets, which work like air conditioners in reverse — heating the building and making outside air a bit colder. Worse, no local heating engineer had even heard of them; we pitched in to send our tradesman on a training course organised by the Swedish manufacturer. One thing he learnt was that we would need a “three-phase” industrial-grade electricity supply — which doubled the system’s cost and wrecked the economics. But we were on a mission.

      The system worked for a day; then it stopped. Daily calls to Sweden resulted in software updates, which in turn revealed further flaws. Then the manufacturer closed for Christmas, leaving us without heat during one of the coldest winters on record — a reminder of the difficulties that come with new technology. After six months, we had everything running smoothly, but now the numbers on our electricity meter were ticking up so fast that our supplier’s billing system declared that we had the decimal point in the wrong place.

      Next we needed a more sustainable form of transport. With my 50th birthday looming, I test drove an electric car and fell in love with the acceleration that takes your breath away, and automation that nearly drives the car for you. The sticker price was a shock, even with a government rebate. But in the grip of obsession, I rationalised it as a green investment. Waiting for delivery gave us time to install the government-subsidised charging point. Unfortunately our home’s souped-up electricity could not deliver the needed 32 amps, so I had to pony up again for thicker wires.

      The new wheels arrived in time for my birthday, and my wife whisked me away for a surprise weekend getaway at a hotel chosen for the charging point on its front wall. Alas, it turned out to be a three-pin socket, no use to my car’s type 2 connector. The real surprise of that weekend turned out to be our tour of the car parks of Bracknell. We finally found a public charging point at a local supermarket, and had a coffee while the car picked up juice. By the time we returned to the hotel, we had exactly the same range as when we left two hours earlier.

      Even an ardent enthusiast, one willing to invest time and money to live a greener life, will find it hard to make the technology work. Policy makers recommending energy efficient measures should walk a mile in my shoes — or at least drive around Bracknell’s car parks. They would see their own policies in a new light. We spend billions building offshore wind farms, which have to be shielded from the salty sea air and connected up with expensive subsea cables. But we overlook public infrastructure that would bring heat pumps within reach of every household, cutting energy use for heating by two-thirds. We subsidise electric cars, but forget the fast charging points that would make them more useful.

      I do not know how far this green odyssey will take us, but that does not stop me dreaming. This year I have arranged a holiday in France, where I plan to tour the country’s charging points. If it works, then I will have driven all the way on clean electricity. If it does not, I will be stranded by the roadside trying to work out the polarity of the charging station. As people who strive for a greener future know only too well, plenty of first-world problems remain.

      Download a PDF of the article.

      The writer, a director at Bain & Company, is head of the consultancy’s utility and alternative energy practice.

      관련 산업
      • 에너지와 천연자원
      • 유틸리티 및 재생가능 에너지
      유틸리티 및 재생가능 에너지
      Utilities Can Power Growth Through a Better Customer Experience

      Top performers turn everyday interactions into loyalty, lower costs, greater revenue streams, and stronger reputations.

      자세히 보기
      유틸리티 및 재생가능 에너지
      Can the US Energy Grid Keep Up with AI Data Centers?

      Our latest forecast projects data centers will consume 9% of US electricity by 2030, straining the grid without new solutions.

      자세히 보기
      유틸리티 및 재생가능 에너지
      Sustaining Capital: From Chaos to Discipline

      Fragmented budgets, poor visibility, and missed forecasts are fixable with the right approach.

      자세히 보기
      유틸리티 및 재생가능 에너지
      Energy Capital Expenditures: Steady Growth Ahead

      Utilities, oil and gas, and mining will see uneven capex growth through 2027 as companies balance supply security with energy transition goals.

      자세히 보기
      유틸리티 및 재생가능 에너지
      Business Breakthrough Barometer 2025

      The annual pulse check from leading businesses on the pace of the net-zero transition.

      자세히 보기
      First published in 4월 2015
      태그
      • 에너지와 천연자원
      • 유틸리티 및 재생가능 에너지

      프로젝트 사례

      An Environmental Services Company Captures Massive Savings from a Merger

      See more related case studies

      성과 개선 Boosting a utility's workforce productivity

      See more related case studies

      고객 전략 및 마케팅 Revitalizing a utility's market position with customer loyalty

      See more related case studies

      베인에 궁금하신 점이 있으신가요?

      베인은 주저 없이 변화를 마주할 줄 아는 용감한 리더들과 함께합니다. 그리고, 이들의 담대한 용기는 고객사의 성공으로 이어집니다.

      급변하는 비즈니스 환경에서 살아남기 위한 선도자의 시각. 월간 Bain Insights에서 글로벌 비즈니스의 핵심 이슈를 확인하십시오.

      *개인정보 정책을 읽었으며 그 내용에 동의합니다.

      Privacy Policy를 읽고 동의해주십시오.
      Bain & Company
      문의하기 환경정책 Accessibility 이용약관 개인정보 보호 쿠키 사용 정책 Sitemap Log In

      © 1996-2026 Bain & Company, Inc.

      문의하기

      무엇을 도와드릴까요?

      • 프로젝트 문의
      • 채용 정보
      • 언론
      • 제휴 문의
      • 연사 초청
      오피스 전체보기