Skip to Content
  • 오피스

    오피스

    미주
    • Atlanta
    • Austin
    • Bogota
    • Boston
    • Buenos Aires
    • Chicago
    • Dallas
    • Denver
    • Houston
    • Los Angeles
    • Mexico City
    • Minneapolis
    • Monterrey
    • Montreal
    • New York
    • Rio de Janeiro
    • San Francisco
    • Santiago
    • São Paulo
    • Seattle
    • Silicon Valley
    • Toronto
    • Washington, DC
    유럽, 중동, 아프리카
    • Amsterdam
    • Athens
    • Berlin
    • Brussels
    • Copenhagen
    • Doha
    • Dubai
    • Dusseldorf
    • Frankfurt
    • Helsinki
    • Istanbul
    • Johannesburg
    • Kyiv
    • Lisbon
    • London
    • Madrid
    • Milan
    • Munich
    • Oslo
    • Paris
    • Riyadh
    • Rome
    • Stockholm
    • Vienna
    • Warsaw
    • Zurich
    아시아, 호주
    • Bangkok
    • Beijing
    • Bengaluru
    • Brisbane
    • Ho Chi Minh City
    • Hong Kong
    • Jakarta
    • Kuala Lumpur
    • Manila
    • Melbourne
    • Mumbai
    • New Delhi
    • Perth
    • Seoul
    • Shanghai
    • Singapore
    • Sydney
    • Tokyo
    오피스 전체보기
  • 얼럼나이
  • 미디어 센터
  • 구독
  • 연락처
  • Korea | 한국어

    지역 및 언어 선택

    글로벌
    • Global (English)
    미주
    • Brazil (Português)
    • Argentina (Español)
    • Canada (Français)
    • Chile (Español)
    • Colombia (Español)
    유럽, 중동, 아프리카
    • France (Français)
    • DACH Region (Deutsch)
    • Italy (Italiano)
    • Spain (Español)
    • Greece (Elliniká)
    아시아, 호주
    • China (中文版)
    • Korea (한국어)
    • Japan (日本語)
  • Saved items (0)
    Saved items (0)

    You have no saved items.

    관심 있는 내용을 북마크하여 Red 폴더에 저장할 수 있습니다. Red 폴더 에서 저장된 내용을 읽거나 공유해보세요.

    Explore Bain Insights
  • 산업
    메인 메뉴

    산업

    • 우주항공, 방산 및 정부 서비스
    • 농업 관련 산업
    • 화학
    • 인프라, 건설 및 건축 자재
    • 소비재
    • 금융 서비스
    • 헬스케어
    • 산업용 기계 및 장비
    • 미디어 및 엔터테인먼트
    • 금속
    • 광업
    • 석유 및 가스
    • 제지 및 패키징 산업
    • 사모펀드
    • 사회 및 공공 부문
    • 유통
    • 기술
    • 텔레콤
    • 운송
    • 여행·여가
    • 유틸리티 및 재생가능 에너지
  • 컨설팅 서비스
    메인 메뉴

    컨설팅 서비스

    • Customer Experience
    • ESG
    • Innovation
    • M&A
    • 운영
    • 조직
    • 사모펀드
    • 고객 전략 및 마케팅
    • 전략
    • AI, 인사이트 및 솔루션
    • Technology
    • 변화 혁신
  • Digital
  • 인사이트
  • 베인 소개
    메인 메뉴

    베인 소개

    • 업무 소개
    • 베인의 신념
    • 구성원 및 리더십 소개
    • 고객 성과
    • 주요 수상 경력
    • 글로벌 파트너사
    Further: Our global responsibility
    • 다양성과 포용
    • 사회 공헌 활동
    • Sustainability
    • World Economic Forum
    Learn more about Further
  • Careers
    메인 메뉴

    Careers

    • Work with Us
      Careers
      Work with Us
      • Find Your Place
      • Our Work Areas
      • Integrated Teams
      • Students
      • Internships & Programs
      • Recruiting Events
    • Life at Bain
      Careers
      Life at Bain
      • Blog: Inside Bain
      • Career Stories
      • Our People
      • Where We Work
      • Supporting Your Growth
      • Affinity Groups
      • Benefits
    • Impact Stories
    • Hiring Process
      Careers
      Hiring Process
      • What to Expect
      • Interviewing
    FIND JOBS
  • 오피스
    메인 메뉴

    오피스

    • 미주
      오피스
      미주
      • Atlanta
      • Austin
      • Bogota
      • Boston
      • Buenos Aires
      • Chicago
      • Dallas
      • Denver
      • Houston
      • Los Angeles
      • Mexico City
      • Minneapolis
      • Monterrey
      • Montreal
      • New York
      • Rio de Janeiro
      • San Francisco
      • Santiago
      • São Paulo
      • Seattle
      • Silicon Valley
      • Toronto
      • Washington, DC
    • 유럽, 중동, 아프리카
      오피스
      유럽, 중동, 아프리카
      • Amsterdam
      • Athens
      • Berlin
      • Brussels
      • Copenhagen
      • Doha
      • Dubai
      • Dusseldorf
      • Frankfurt
      • Helsinki
      • Istanbul
      • Johannesburg
      • Kyiv
      • Lisbon
      • London
      • Madrid
      • Milan
      • Munich
      • Oslo
      • Paris
      • Riyadh
      • Rome
      • Stockholm
      • Vienna
      • Warsaw
      • Zurich
    • 아시아, 호주
      오피스
      아시아, 호주
      • Bangkok
      • Beijing
      • Bengaluru
      • Brisbane
      • Ho Chi Minh City
      • Hong Kong
      • Jakarta
      • Kuala Lumpur
      • Manila
      • Melbourne
      • Mumbai
      • New Delhi
      • Perth
      • Seoul
      • Shanghai
      • Singapore
      • Sydney
      • Tokyo
    오피스 전체보기
  • 얼럼나이
  • 미디어 센터
  • 구독
  • 연락처
  • Korea | 한국어
    메인 메뉴

    지역 및 언어 선택

    • 글로벌
      지역 및 언어 선택
      글로벌
      • Global (English)
    • 미주
      지역 및 언어 선택
      미주
      • Brazil (Português)
      • Argentina (Español)
      • Canada (Français)
      • Chile (Español)
      • Colombia (Español)
    • 유럽, 중동, 아프리카
      지역 및 언어 선택
      유럽, 중동, 아프리카
      • France (Français)
      • DACH Region (Deutsch)
      • Italy (Italiano)
      • Spain (Español)
      • Greece (Elliniká)
    • 아시아, 호주
      지역 및 언어 선택
      아시아, 호주
      • China (中文版)
      • Korea (한국어)
      • Japan (日本語)
  • Saved items  (0)
    메인 메뉴
    Saved items (0)

    You have no saved items.

    관심 있는 내용을 북마크하여 Red 폴더에 저장할 수 있습니다. Red 폴더 에서 저장된 내용을 읽거나 공유해보세요.

    Explore Bain Insights
  • 산업
    • 산업

      • 우주항공, 방산 및 정부 서비스
      • 농업 관련 산업
      • 화학
      • 인프라, 건설 및 건축 자재
      • 소비재
      • 금융 서비스
      • 헬스케어
      • 산업용 기계 및 장비
      • 미디어 및 엔터테인먼트
      • 금속
      • 광업
      • 석유 및 가스
      • 제지 및 패키징 산업
      • 사모펀드
      • 사회 및 공공 부문
      • 유통
      • 기술
      • 텔레콤
      • 운송
      • 여행·여가
      • 유틸리티 및 재생가능 에너지
  • 컨설팅 서비스
    • 컨설팅 서비스

      • Customer Experience
      • ESG
      • Innovation
      • M&A
      • 운영
      • 조직
      • 사모펀드
      • 고객 전략 및 마케팅
      • 전략
      • AI, 인사이트 및 솔루션
      • Technology
      • 변화 혁신
  • Digital
  • 인사이트
  • 베인 소개
    • 베인 소개

      • 업무 소개
      • 베인의 신념
      • 구성원 및 리더십 소개
      • 고객 성과
      • 주요 수상 경력
      • 글로벌 파트너사
      Further: Our global responsibility
      • 다양성과 포용
      • 사회 공헌 활동
      • Sustainability
      • World Economic Forum
      Learn more about Further
  • Careers
    최근 검색어
      최근 방문 페이지

      Content added to saved items

      Saved items (0)

      Removed from saved items

      Saved items (0)

      Article

      Rocket Fuel for Complex Change

      Rocket Fuel for Complex Change

      In today’s business environment, two steps can help companies achieve the change they need.

      글 Pete Hultman and Leonora Lesesne

      • 읽기 소요시간
      }

      Article

      Rocket Fuel for Complex Change
      en

      In the past, running an organizational transformation was a bit like taking an international flight—challenging but familiar. We know that it will be long, but we also know approximately how long. We know what to pack, we know that delays are possible, and we have a clear vision of the beautiful city where we soon will arrive.

      Today, running a change program is more like flying a spaceship to the moon. That’s because change is changing. Today, change is a journey to the unknown. It requires overcoming intense obstacles. We can’t just book a flight to the moon; we must prepare by developing the right technical and emotional skills as well as new ways of working in zero gravity. It’s daunting; it’s also exhilarating and important.

      Business leaders today recognize the need for change. They know that their organizations must evolve and innovate more quickly—they must prepare for space travel, so to speak. And similar to commercial space travel in the era of Virgin Galactic and SpaceX, successful change programs are becoming more feasible. They do require a shift in mindset, however—a moving away from the idea of managing change and toward building change capacity and stamina.

      Cultivating this new mindset starts with two critical steps:

      • minimizing bureaucracy while empowering frontline innovation; and
      • helping individuals and teams develop and use critical approaches and tools.

      Step one: Minimizing bureaucracy, empowering innovation

      The captain of the spacecraft needs to know that mission control can make fast decisions, acting with the best interests of the crew and spaceship in mind. Similarly, when running a large, complex change program, the most effective management structure is a flat organization in which team members can move quickly, without always having to ask for approval. They must have the power to make decisions, solve problems and escalate issues to managers when needed.

      Eliminating bureaucracy does not mean that executives should take a hands-off approach to overseeing the change program. Executive involvement remains key, but there is a new model for this, too. Executives who effectively manage modern change programs do three things well:

      • They empower their team members by giving them the authority to act quickly.
      • They resolve any big impediments to progress at weekly check-ins.
      • They track the value captured by the program and keep a close eye on program risks.

      The importance of empowering the front line became clear recently when a retail company undertook a program to become more customer centric. From the outset, each business unit designed its own key initiatives and built its own case for making those changes. The leadership team supported the units but did not take over. Management empowered the owners of each initiative to execute and to run their teams as needed. While some initiatives got off to a slower start than they might have with a more traditional team, the executive team refrained from jumping in to micromanage, and, over the long term, there were strong benefits. The initiative owners in the businesses were not only responsible for results but also they had the power to implement the things they believed would directly influence success. Early results of the effort support this approach. The earnings before interest, taxes, depreciation and amortization margin, which was flat at the start of the work, is now forecast to reach 9% this fiscal year. While the company has yet to reach the moon, it has had a successful launch.

      Step two: Building new capabilities

      At NASA, astronauts must complete two full years of training. They learn flight safety and operations, land and water survival, and technical and stress training. On top of that comes mission-specific instruction that varies for each flight but that can include courses on space physiology, data management and climate.

      In business, change efforts are increasingly about customer-led innovation, and that requires different capabilities. Agile ways of working push faster, better innovation across industries and functions. Traditional change management capabilities, such as engaging the organization and supporting changes in behavior, and classic performance improvement tools, such as complexity reduction and procurement optimization, are still important, but they are no longer sufficient to meet the demands of today’s more complex change agenda. Now, companies must quickly deploy tools such as customer immersion sessions, design thinking and rapid prototyping. A focus on innovation and a clear digital strategy are essential ingredients as well.

      This can sound like a lot to manage, but recently, a healthcare company has hit the right balance. After a successful first phase addressing internal efficiency that reduced operating expenses by more than 15%, the company turned its transformation focus toward growth. With this shift, the nature of its change changed. The company had to run more projects. These projects were smaller, needed to be done faster, and required more input from both internal and external customers.

      To do this, management emphasized four important change capabilities:

      • deploying specialized internal coaches to help employees learn and understand the benefits of Agile;
      • creating a customized Scrum playbook that could be used by teams implementing Agile ways of working;
      • holding customer immersion sessions designed to understand customer needs and their desired solutions more deeply; and
      • using one- to two-day business sprints and design thinking modules to guide rapid prototyping.

      With these new tools and capabilities in place, the company has reported significant further improvement in the speed and quality of its customer-led innovation as well as a big increase in employee satisfaction among those working with these new tools.

      Seeking customer input, working faster and better across functional silos, rapidly testing new solutions, quickly removing impediments, scaling solutions that work—these are the critical tasks that make change happen. Today’s moon mission will soon give way to tomorrow’s Mars expedition. Building the ability to change makes it possible to both keep up with the times and prepare for the future.

      Pete Hultman is a partner with Bain & Company's Results Delivery® practice, and he is based in the San Francisco office. Leonora Lesesne is a Bain principal with the Results Delivery® practice, and she is based in Atlanta.

      Read More

      Change Management Insights

      Change management has been around for decades, but more than 70% of change efforts fail. Bain’s Results Delivery® insights help companies to predict, measure and manage risk, starting on day one.

      저자
      • Headshot of Pete Hultman
        Pete Hultman
        파트너, San Francisco
      • Headshot of Leonora Lesesne
        Leonora Lesesne
        Alumni, Atlanta
      문의하기
      관련 컨설팅 서비스
      • Change Management
      최적의 솔루션 찾기
      • Results Delivery® Office
      Managing Change Blog
      Change Power: How Worley Improved Its Capacity for Change

      Worley’s Francis McNiff joins Bain's Dave Michels to discuss the organization's change journey.

      자세히 보기
      Managing Change Blog
      Four Ways Leaders Can Make AI Redesigns Stick

      As companies redesign to scale AI, these four lessons help leaders ensure their organizations actually live the new operating model.

      자세히 보기
      Managing Change Blog
      Leading Change In The AI Era: Familiar Rules, New Realities

      Amid the AI hype, the differentiator won’t be who builds a particular use case fastest—it will be who best leads the organizational change.

      자세히 보기
      Results Delivery® Office
      CTO Insights: How to Lead a Transformation

      We spoke with executives who have run transformations at large companies about the three most critical roles of a chief transformation officer.

      자세히 보기
      Managing Change Blog
      M&A’s Leadership Moment

      Why the world’s most effective executives now treat dealmaking as a test of adaptability, not ambition.

      자세히 보기
      First published in 12월 2019
      태그
      • Change Management
      • Managing Change Blog
      • Results Delivery® Office

      프로젝트 사례

      Mobilization Efforts Help a Chemical Company Implement and Sustain 15% Cost Reduction

      See more related case studies

      Results360® Propels an Appliance Maker Into a New Era of Growth

      See more related case studies

      변화 혁신 전략 Results360® Boosts a Pharmaceutical Company’s Stock Price 135%

      See more related case studies

      베인에 궁금하신 점이 있으신가요?

      베인은 주저 없이 변화를 마주할 줄 아는 용감한 리더들과 함께합니다. 그리고, 이들의 담대한 용기는 고객사의 성공으로 이어집니다.

      급변하는 비즈니스 환경에서 살아남기 위한 선도자의 시각. 월간 Bain Insights에서 글로벌 비즈니스의 핵심 이슈를 확인하십시오.

      *개인정보 정책을 읽었으며 그 내용에 동의합니다.

      Privacy Policy를 읽고 동의해주십시오.
      Bain & Company
      문의하기 환경정책 Accessibility 이용약관 개인정보 보호 쿠키 사용 정책 Sitemap Log In

      © 1996-2026 Bain & Company, Inc.

      문의하기

      무엇을 도와드릴까요?

      • 프로젝트 문의
      • 채용 정보
      • 언론
      • 제휴 문의
      • 연사 초청
      오피스 전체보기