Video

Unlock the power of pricing

Join Ouriel Lancry, head of Bain's Global Pricing practice, for a view on how companies can use pricing to its full potential.

Video

Unlock the power of pricing
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Pricing is an unusually complex issue; hundreds of factors affect a company's price environment. It is well known that pricing impacts profits more than any other lever, yet pricing capabilities are under-developed in most companies. Join Ouriel Lancry, head of Bain's Global Pricing practice and a senior member of Bain's Customer Strategy & Marketing practice, for a view on how companies can resolve this paradox and for insight into Bain's tailored approach to helping companies understand what is often a daunting set of issues.


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