Alex Dale

Alex is a member of our Retail and Customer Experience practices.

His early experience working in his family’s restaurant in Austin, Texas sparked a lifelong interest in retail, food service, and creating intentional customer experiences. At Bain, Alex supports clients in the retail and restaurant sectors, with a focus on full potential transformation, growth strategy, omnichannel marketing, and customer strategy. He also advises private equity clients on acquisitions and post-acquisition value creation, with additional experience across healthcare, consumer products, enterprise software, and financial services.

Alex holds an MBA from the Kellogg School of Management at Northwestern University and a BA in economics and Japanese from the University of Texas at Austin. Before joining Bain, he worked in data analytics and corporate strategy. He currently lives in Boston with his wife, two toddlers, and goldendoodle.