Alex Monaco

Alex Monaco is a member of FRWD, the firm’s Marketing Excellence practice, and brings more than 10 years of media agency experience.

Since joining Bain in 2022, she has worked with retail and consumer products clients to accelerate growth, transform marketing capabilities, and unlock value through business building, marketing diagnostics, marketing efficiency, marketing acceleration, and broader strategy engagements.

Prior to Bain, Alex served as Vice President of Media Planning at Dentsu and previously held roles within the WPP and Publicis networks. She has supported clients across healthcare, consumer goods, and retail, specializing in full-funnel media strategy, planning, and buying across all major channels, with deep expertise in performance marketing and e-commerce.

Alex holds an MBA from NYU Stern School of Business and a BBA in Finance from Loyola University Maryland.