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      Infographic

      How to Find Cloud-Ready Channel Partners

      Our Partner Sonar database enables tech vendors to find the partners they need to extend their cloud and SaaS-based capabilities

      By Thierry Depeyrot and Shashank Srivastava

      How to Find Cloud-Ready Channel Partners
      Bain's Partner Sonar database enables tech vendors to find the partners they need to extend their cloud and SaaS-based capabilities

      Our Partner Sonar database enables tech vendors to find the partners they need to extend their cloud and SaaS-based capabilities. It's a proprietary asset we make available as part of our channel sales optimization solution.

      As Software as a Service (SaaS) captures the growth in software, independent software vendors (ISVs) are seeking channel partners with advanced cloud capabilities. But it’s challenging to know which channel partners can make the transition, let alone find the highly cloud-focused ones. 

      Partner Sonar can help develop a short list of cloud-focused partners across the channel spectrum. Employ it to find cloud-focused partners across regions or in any of more than 80 specific countries. 

      Authors
      • Headshot of Thierry Depeyrot
        Thierry Depeyrot
        Executive Vice President, Coro, Silicon Valley
      • Headshot of Mackenzie Bushy
        Mackenzie Bushy
        Partner, Austin
      Contact us

      Partner Sonar

      Partner Sonar is a unique As-a-Service offering based on a deep and broad dataset of hundreds of thousands of channel partners. You can use it to steer your channel strategy and provide practical and actionable recommendations.

      VIEW SONAR
      First published in abril 2022
      Tags
      • Channel Optimization
      • Cloud Computing
      • Software

      How We've Helped Clients

      Helping a Midsize ERP Player Compete against the Giants

      Read case study

      Video: A Marketing Transformation Puts a Software Leader Back on Top

      Read case study

      Analytics Powers a Software Company’s Bold Revenue Goals

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