We have limited Portuguese content available. View Portuguese content.

Video

Aaron Cheris: The economics of loyalty

Understanding the economics of customer loyalty can help guide a company's loyalty, says Partner Aaron Cheris in this short video.

Video

Aaron Cheris: The economics of loyalty
en

Before companies set out to build customer loyalty using the Net Promoter SystemSM, they must ask "What is it worth?" Understanding the economics of customer loyalty can help guide a company's efforts, says Aaron Cheris, a partner in the Customer Strategy & Marketing practice, in this short video.

Read the Bain Brief: The economics of loyalty

Net Promoter SystemSM and Net Promoter ScoreSM are trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

Tags
Tags

Quer saber mais?

Ajudamos líderes do mundo todo a lidar com desafios e oportunidades cruciais para sua organização. Juntos, criamos mudanças e resultados duradouros