動画

Aaron Cheris: The economics of loyalty

Understanding the economics of customer loyalty can help guide a company's loyalty, says Partner Aaron Cheris in this short video.

動画

Aaron Cheris: The economics of loyalty
en

Before companies set out to build customer loyalty using the Net Promoter SystemSM, they must ask "What is it worth?" Understanding the economics of customer loyalty can help guide a company's efforts, says Aaron Cheris, a partner in the Customer Strategy & Marketing practice, in this short video.

Read the Bain Brief: The economics of loyalty

Net Promoter SystemSM and Net Promoter ScoreSM are trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

Tags
Tags

お気軽にご連絡下さい

私達は、グローバルに活躍する経営者が抱える最重要経営課題に対して、厳しい競争環境の中でも成長し続け、「結果」を出すために支援しています。