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Achieving B2C Marketing Excellence through the Crisis: Implications for PE Investors and Portfolio Companies

Bain Partners Hugh MacArthur, Laura Beaudin and Monisha De La Rocha explain how businesses should be restructuring their marketing models in response to the Covid-19 crisis.

Webinar

Achieving B2C Marketing Excellence through the Crisis: Implications for PE Investors and Portfolio Companies
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In the midst of the Covid-19 pandemic, the pace of digital consumption has significantly accelerated, and the reliance on legacy media-mix models is no longer feasible. Hugh MacArthur, leader of Bain's Global Private Equity practice; Laura Beaudin, leader of a Bain's Global Marketing Excellence practice; and Monisha De La Rocha, a partner with Bain's Marketing Excellence and Private Equity practices, share insight on how marketing teams can retool their methodology to succeed in the new normal. 

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Coronavirus

The global Covid-19 pandemic has extracted a terrible human toll and spurred sweeping changes in the world economy. Across industries, executives have begun reassessing their strategies and repositioning their companies to thrive now and in the world beyond coronavirus.

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