Brief

Special edition: Omnichannel retailing

Brick-and-mortar sales continue to grow, but e-commerce is the shining star.

By Darrell Rigby, Kris Miller and Josh Chernoff

First published on novembro 22, 2011
min read


2011-2012 Retail Holiday Newsletter #3 One thing is certain this holiday season: Digital retailing is playing an increasingly important role. This issue describes recent sales performance, explores how innovations in digital retailing have changed consumers’ expectations and behaviors, and highlights ways to win in this new digital world with an omnichannel strategy. Omnichannel retailing is seamlessly integrating the customer experience across all channels of interaction—including stores, websites, direct mail and catalogs, mobile platforms, social networks, home shopping and gaming. Read more on omnichannel retailing in our Harvard Business Review article “The Future of Shopping,” which examines the blurring lines between digital and physical markets and the major challenges and opportunities for retailers in both.

retail-holiday-newsletter-callout

2011-2012 Retail Holiday Newsletter #3

One thing is certain this holiday season: Digital retailing is playing an increasingly important role. This issue describes recent sales performance, explores how innovations in digital retailing have changed consumers’ expectations and behaviors, and highlights ways to win in this new digital world with an omnichannel strategy. Omnichannel retailing is seamlessly integrating the customer experience across all channels of interaction—including stores, websites, direct mail and catalogs, mobile platforms, social networks, home shopping and gaming. Read more on omnichannel retailing in our Harvard Business Review article “The Future of Shopping,” which examines the blurring lines between digital and physical markets and the major challenges and opportunities for retailers in both.