Video
Insurgent companies often watch their incumbent competitors with envy, pining after the benefits of scale: leadership economics, learning systems and market influence. Insurgents naturally pursue these advantages, but some do so at the cost of their culture. Companies with a Founder's Mentality® have an obsessive focus on the front line, an owner's mindset and other cultural elements that make them competitive. These elements are at risk when companies follow the default path and can turn a promising insurgent into a struggling bureaucracy.
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Founder's Mentality
Fast-growing companies can become global leaders without losing the values that helped them succeed. Bain’s research explores how large incumbents can also reignite their growth by recapturing their Founder’s Mentality®.
First published in abril 2015