베인은 홈페이지 기능 및 성능 개선을 위해 쿠키를 사용합니다. 이와 관련된 더 많은 정보는 개인정보 메뉴에서 확인하실 수 있습니다. 이 웹사이트를 계속 사용하시면 쿠키 사용에 동의하신 것으로 간주됩니다. 

Video

Founder's Mentality®: The Default Path

The default path describes the evolution of a young, feisty company into a struggling bureaucracy.

  • 2015년4월1일

Video

Founder's Mentality®: The Default Path

Insurgent companies often watch their incumbent competitors with envy, pining after the benefits of scale: leadership economics, learning systems and market influence. Insurgents naturally pursue these advantages, but some do so at the cost of their culture. Companies with a Founder's Mentality® have an obsessive focus on the front line, an owner's mindset and other cultural elements that make them competitive. These elements are at risk when companies follow the default path and can turn a promising insurgent into a struggling bureaucracy.

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Founder's Mentality

Fast-growing companies can become global leaders without losing the values that helped them succeed. Bain’s research explores how large incumbents can also reignite their growth by recapturing their Founder’s Mentality®.

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