As economic uncertainty continues, companies are searching for ways to maintain growth. And in the face of an impending slowdown, the companies that invest in sales operations discipline and leadership will come out ahead on the other side. In this video, Bain’s Jordan Lee, a partner in our Customer Strategy & Marketing practice, and Bain advisor Steve Crowe discuss the steps businesses can take now to succeed in a downturn.
B2B Sales and Marketing in a Recession
Turning a downturn into a catalyst for growth.