Vice President, AAG Talent & Operations, North America,
Erika Schneider is a member of our Advanced Analytics Group.
Erika focuses on improving Bain's market research expertise and ensuring that the firm is conducting quality research.
Throughout her time with Bain, Erika has provided expert primary research advice and helped to develop and execute effective surveys both online and offline using methodologies such as customer segmentation, conjoint analysis, customer loyalty and brand equity.
Erika attends many industry conferences to keep abreast of new and current market research and statistical techniques.
Prior to joining Bain in 2003, Erika worked as a Director, Client Service at Knowledge Networks, an online market research firm.