Joachim Allerup is an expert partner in our Vector: Digital Delivery and Technology practices, based in Copenhagen.

Joachim co-founded Vertical Strategy and served as a partner for the firm prior to its integration with us in 2020.

A three-time startup founder, Joachim specializes in incubation and new venture-building, as well as developing new business models that create unique value and "winner-take-all" positioning. His case portfolio includes:

• Bringing four new concepts to market while simultaneously anchoring Agile ways of working and developing new internal digital competencies for a marine electronics firm;

• The data analysis of 175,000+ ambulance trips and the overlay of a proprietary eVTOL model, or flying car, for an ambulance company;

• A business model innovation and validation plan for a novel, disruptive B2B retail concept.

Prior to founding Vertical, Joachim served as head of digital and CX at Virgin Mobile Australia. He also worked as a strategy consultant for two other firms.

He holds an M.S. in Business and Mathematics from Copenhagen Business School.